Mitsubishi Motors Philippines is contemplating importing cars from Taiwan in order to meet the demand for smaller, more fuel efficient cars.
In an interview, Mitsubishi assistant vice president for marketing services Froilan G. Dytianquin said the Filipino consumer is now switching to smaller cars like the Honda Jazz, Toyota Yaris and Suzuki Swift.
Dytianquin attributed this to the volatile gas prices. Over the weekend, oil companies increased the price of gasoline by P0.50 per liter.
"The Lancer sales are being affected by smaller cars," he explained. Because of this, he said, Mitsubishi is thinking of importing Colt from Taiwan. Although Dytianquin still do not know how much the Colt would retail for, he said the average price of Jazz, Yaris and Swift is P750,000.