Kinda complicated imho; they may not like jollibee all that much, but then they remember the good old days spent at jollibee, spent with their families. senti lang kumbaga ^_^
Jollibee has done a good job marketing to kids (dunno exactly what though, mas maganda usually yung toys sa McDo), and if you market to kids, alangan naman mag isa pupunta ng jollibee yan, siyempre kasama si kuya,ate, mama, si wallet este papa, maybe even lolo, lola, tito, tita, pinsan.
So you market to one kid, you get the whole angkan ^_^
Also, in business it's not always about who makes the best burger/chicken; it's more about managing the business, part of which is managing the supply chain, and...oops.



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