Volkswagen PH is frustrated the market doesn’t get it | Visor



company president Felipe Estrella III couldn’t hide his frustration. “It saddens me,” he admitted, that the Philippine market doesn’t see the value in their more affordable but same-quality product offerings. “Why would I sell you a P2-million car if I could do so for P1.5 million?” he asked, knocking the market’s bias for traditional (and certainly more expensive) VW nameplates.

“If you park a Lavida beside a Jetta, they’re similar,” Estrella asserted.

“Nobody made a wrong decision,” he added when answering a question about the choice of Chinese-made cars. “Why would I sell you a high-priced car if I could source the same-quality car elsewhere? We’re not shortchanging people. We’re giving them more value for their money.”