Low price + modern tech + probably the most stylish vehicle in its class in India = high sales.
In India, vehicles under 4-meters fit a lower tax bracket (this is also the reason why Suzuki-Maruti came up with the funny looking Swift Dzire almost-sedan).
The sub-4 meter long EcoSport (excluding the external spare tire) is actually priced lower than the equivalent current gen Fiesta sedan in India (Fiesta hatch is currently not sold in India).
In the Philippines and most other markets, the EcoSport will most likely be priced slightly higher than the closest equivalent Fiesta.




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