Got to ride in a Sylphy and was pleasantly surprised by it. I would say this is definitely an underrated car, considering the price and features that come with it.
Got to ride in a Sylphy and was pleasantly surprised by it. I would say this is definitely an underrated car, considering the price and features that come with it.
^Rode in an Uber Sylphy once. Best Uber car I've ridden so far. Forgot the fuel consumption, but the driver seems pretty OK with it.
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Are you praising the aircon?
Nissan is noted for cool aircons
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Nissan is still carrying the stigma of the reliability issues of the 90s Sentra B12 platform. It is the same way most Pinoys still associate Kia with the Pride before or the way most Pinoys think that VW only has the Beetle to offer. However, the market for compacts is dwindling locally as the subcompacts and small crossovers are taking the lead, not to mention that the Sylphy has to deal with the Altis and Civic in terms of sales.
Nissan-Renault is sticking the fight to Toyota and VW in terms of global sales. The acquisition of Mitsubishi even made them stronger. However, they suck big time locally.
Malaki na kasi damage sa reputation ng Nissan dito, which also does not help in resale values...
Bopols kasi yung dating distributor yung Taiwanese mis-managed it... They kept the old Sentra body for so long and when they updated it they bought the USDM Sentra which was so expensive and so bare bones kais galing pa Mexico. No one bought it and lalo nasira reputation nila.
And with so many options why settle for a Nissan, so many Pinoys think that way...
Nissan would not do that. They own Mitsubishi. They can bring in Renault vehicles locally and brand it under Mitsubishi or Nissan.
Nissan is an irony of sorts. Their mass market vehicles are having a hard time selling but it's different on their premium models. You can see a bunch of GT-Rs, 370z, Armadas, and Infiniti models on our local roads. Most of such are imported or paid for in high local retail prices.
Infiniti is their premium brand already. I think one of the reasons for the purchase of Mitsubishi is the weak presence of Renault and Nissan in the ASEAN region. Renault is strong in Europe. Nissan/Infiniti has a bigger market than Honda in the US and Japan.
It makes sense though to make Mitsu their budget brand locally. Mitsu has long gave up on compacts and midsize cars (Lancer and Galant). Mitsu is more focused on vehicles that sell big in the ASEAN region - PPVs, pickups, and mini cars (Montero Sport, Strada, and Mirage).
It will be interesting to see Nissan's strategy going forward. From a marketing perspective, their current strategy here in PH is really more akin to Alzheimer's and needs to be redone.
For one, there are so many excellent Nissans overseas that don't make it here. Secondly, they have barely any relevant social media and youth marketing. And finally, their dealerships look like holdovers from when Cory was president.
Nissan needs new blood.
Nissan's commercial vehicles are selling very well though. The latest Urvan and Navara are very strong sellers. Even the previous E24 Urvan sold very well, especially for a model that hails from the late 80s. I believe they were the ones that pioneered the 18 seater van model (3 front facing rows and side facing benches at the back) that Hyundai is now replicating with the Grand Starex.
If they market the Almera and Sylphy to TNVS operators the same way they marketed the Urvan towards UV Express operators, they would no doubt be volume sellers too.
Considering how well the Navara is selling, I wonder why it is taking so long for Nissan to bring out the next Pathfinder...
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