The second article doesn't take into full account the Note, which has increased in significance vis a vis the S in recent years. More people who go for flagships go for a Note rather an S these days. Ancedotal, but most of us with Samsung phones in the office have Notes instead of S.
Galaxy Note 1 sales shatter previous records in South Korea - SamMobile
As for upgrades, typically new design and class-leading cameras are what people upgrade for. The S20 and Note 20 don't offer either of that vs the S10/Note 10. On the other side of the fence, the iPhone 11 was a significant step up camera-wise vs the XS. And the 12 is an all-new design altogether.
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