TouchPal, which wrote the TouchPal keyboard app is a 3rd-party app developer that HTC partnered with to provide keyboard and word prediction features. The recent app update which introduced the ads was done by TouchPal, not necessarily by HTC. In fact, the news in the link suggests that HTC was even unaware of this change. The terms of their partnership is not really public knowledge so we don't know if the app changes done by TouchPal went through a vetting process at HTC or not.
So I'd give HTC the benefit of the doubt here until more information becomes available.






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