Quote Originally Posted by jut703 View Post
Effective talaga tong mga rewards points. People really go gaga over rewards points without taking into consideration how much more they've actually paid the company.

I remember when we launched a partnership with one of the biggest loyalty cards several years ago. I was like, "you need to spend that much to earn 1 point? That's not even 1% of the total amount spent!" Yet somehow it really did drive volume up.

Very good publicity for the company with a much higher perceived payout compared to actual marketing expense.

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well yeah of course they made a lot of money off us so those points are really our money

globe has been making money off me uninterrupted for 17 years (i didn't realize it was that long)

it's nice of them to reward us for our loyalty

they could have not rewarded us and we'll still be their customers anyway