
Originally Posted by
jut703
Effective talaga tong mga rewards points. People really go gaga over rewards points without taking into consideration how much more they've actually paid the company.
I remember when we launched a partnership with one of the biggest loyalty cards several years ago. I was like, "you need to spend that much to earn 1 point? That's not even 1% of the total amount spent!" Yet somehow it really did drive volume up.
Very good publicity for the company with a much higher perceived payout compared to actual marketing expense.
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