Kia Sorento Takes Home Australia's Best Cars Award



SYDNEY – December 1, 2010: Kia’s growing reputation as a manufacturer of quality cars with a strong desirability factor was further underscored this week with the Sorento taking home Australia’s Best Cars award for an SUV over $40,000.
The SLi Sorento diesel impressed the panel of judges from Australia’s state automotive clubs to win the ultimate accolade for both value and function.
Kia Motors Australia CEO, Mr M K Kim, said he was pleased with the formal recognition of the Sorento which had enjoyed consistent public and media praise since it was launched last year.
“The Sorento has been consistently hitting the right note with buyers and the media for almost a year now and this prestigious award is a clear sign that we are offering cars that please both the eye and the heart,” Mr Kim said.
Accepting the award at Sydney’s Randwick Racecourse, Mr Kim said the Sorento’s win, following closely on the Sportage’s success as Drive’s Best SUV Under $40,000 last week, is recognition that Kia is building cars Australians want.
“Both the Sorento and the Sportage were optimized for Australian conditions and tuned to meet the specific demands of Australian drivers,” Mr Kim said.
Kia Motors Australia Chief Operating Officer, Tony Barlow added: “Australian drivers are a discerning group, possibly more so than in any other world market, and they have been telling us that they like what we are doing, both with the styling of the cars and the engineering.
“To have won awards with two different models is satisfying in that it is always preferable to have more than one string to your bow. That is only going to improve as further new models such as the Optima and next-generation Rio come to market next year.”
All vehicles across the Sorento range recently received a 2011 model year refresh.


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