Yun ang di ko maintindihan with Columbian. The list price of the units are way overboard then they will offer huge discounts to make the price more competitive and make it cheaper than the competitors.

Why not do away with the discounts? Offer the most affordable price taking into consideration their profit margin to sell more units? Dami natuturnoff na potential buyers because of the list price - "ay ang mahal pala... mas mahal pa sa <insert direct premium competitor here>". I for one was turned off by the list price but bought a Kia unit because of the "discount" upon talking with an agent. Eh kung di ako nagtanong eh di walang benta... diba?