Results 1 to 10 of 21
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January 6th, 2009 11:32 AM #1
http://latimesblogs.latimes.com/upto...is-econom.html
Hyundai's economic stimulus package
A major reason car sales have tanked in recent months is the sharp rise in unemployment. Folks who are worried about losing their jobs aren’t likely to take on the added risk of a five-year car loan.
Hyundai Hyundai Motor America unveiled a novel approach to the problem over the weekend. Dubbed the Hyundai Assurance Program, the South Korean automaker said that people who finance or lease a new Hyundai during the next 12 months can return the car if they “experience an involuntary loss of income” within one year of the purchase date.According to a Hyundai press release, buyers can return a vehicle for no additional charge within 12 months of purchase if any of the following occur:
-- Involuntary unemployment
-- Physical disability
-- Loss of driver’s license for medical reasons
-- Job transfer overseas
-- Personal bankruptcy filing by a self-employed worker
-- Accidental death
To qualify, the buyer must have made at least two scheduled payments on the loan or lease and be current on the payments, as well as pay the amount over the $7,500 negative-equity threshold. The value of the vehicle will be determined by the dealer, who will be allowed to re-sell the vehicle, Hyundai said. Returning the car shouldn’t have a negative impact on the customer’s credit, the automaker said.Last edited by uls; January 6th, 2009 at 11:47 AM.
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January 12th, 2009 11:51 AM #2
Asa ka pa mangyayari yan dito alam naman nila gano ka garapal mga tao dito... Atsaka sa US malaki masyado yung market bread and butter yan ng mga car companies so depserate times call for desperate measures. The car companies would probably care less if the local market slumps we only sell roughly 100,000 cars a year VS the US which sells at an optimum of 16 million a year give or take.
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January 15th, 2009 04:37 AM #4
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January 15th, 2009 11:52 AM #5
Sabi nga nila delikado daw ang auto industry sa US if they could only sell 10M cars this year...
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January 15th, 2009 02:29 PM #6
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January 17th, 2009 03:58 PM #7
Sabi sinadya daw yun ng auto industry. They have a strong lobby in Congress to go against any kind of mass transport so people will be forced to buy vehicles.
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January 22nd, 2009 08:38 PM #8
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Tsikoteer
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January 25th, 2009 12:24 AM #10
it's GREAT marketing. as a former marketing guy i really have to tip my hat to Hyundai for thinking out of the box. it really hits the most sensitive nerve for the American consumer today and eases their biggest fear. and it BLOWS the competition out of the water...why would i buy anything else when this one has a return policy?
and the best part: it really won't cost them as much as you'd think. even in today's bad economic climate the worst unemployment rate i have seen (in Florida) is 8%. when you consider that 3-4% of people are voluntarily unemployed (like housewives, students), there is maybe a 4% chance that Hyundai will have to take a car back.
and their losses are not too high...capped at $7500 and they can sell the used car for profit again. brilliant.
the generic answer for all cars is, "yes but", i am wary of the increased glare that can blind...
2013 Mitsubishi Mirage