Honda Cars PH to cease local manufacturing operations effective March 2020

[mda]

Hmmm... Based on local prices (Honda vs Toyota)
I think competitive naman price nila (sayang tinapon ko na comparo sheet ko)

City (1.5) 820,000 - 1,068,000
Vios (1.5) 999,000 - 1,098,000
(unfair to compare the 1.3 Vios since walang 1.3 version ang City, if we add the Vios 1.3XE A/T - 738,000)

Mobilio (1.5) 895,000- 1,085,000
Avanza (1.5) 969,000 - 1,077,000

BR-V (1.5 CVT) 1,035,000 - 1,155,000
Rush (1.5 A/T) 1,008,000 - 1,100,000

Again, it's not about making cars cheaper. It's about making the product more desirable, more value for money.

And you also have to overcome inertia and the mind share of Toyota. To overtake the leading brand, you must make the product more desirable, either via features, toys, gimmicks or price. I don't see in any universe where the current Accord will win out vs the current Camry as a total package except for the "Exclusivity" factor. Syempre, eh walang bumibili eh. Yung Camry on the other hand, I heard has a 1 month lead time now and I only see more brand new ones with the "P"/late2019/2020 conduction stickers.

The FD civic outsold the Corolla in droves, the GM City outsold its Vios counterparts outside of fleet/taxi operations. The 6G Accord outsold the old narrow body Camry. Good product at good price. Current case in point - the CRV. Outselling the RAV by a big margin. It's simply the better product at the same price.

You can't say that about many of Honda's other vehicles (except maybe the City/Jazz but nobody buys hatchbacks here anyway)

[17Sphynx17]

Hmmm... Based on local prices (Honda vs Toyota)
I think competitive naman price nila (sayang tinapon ko na comparo sheet ko)

City (1.5) 820,000 - 1,068,000
Vios (1.5) 999,000 - 1,098,000
(unfair to compare the 1.3 Vios since walang 1.3 version ang City, if we add the Vios 1.3XE A/T - 738,000)

Mobilio (1.5) 895,000- 1,085,000
Avanza (1.5) 969,000 - 1,077,000

BR-V (1.5 CVT) 1,035,000 - 1,155,000
Rush (1.5 A/T) 1,008,000 - 1,100,000

For me, seeing that comparison just reinforces my belief that Toyota PH overprices their cars.

But again, these prices aren't just viewed in a vacuum with the 2 of them, with all the new entrants to the market, something has to give.

The main driving force that keeps toyota with their market lead, at least for now, is how their brand is almost viewed synonymously with reliability, couple that with parts availability and it is kind of hard to beat that for the mass market.

[ice15]

Again, it's not about making cars cheaper. It's about making the product more desirable, more value for money.

And you also have to overcome inertia and the mind share of Toyota. To overtake the leading brand, you must make the product more desirable, either via features, toys, gimmicks or price. I don't see in any universe where the current Accord will win out vs the current Camry as a total package except for the "Exclusivity" factor. Syempre, eh walang bumibili eh. Yung Camry on the other hand, I heard has a 1 month lead time now and I only see more brand new ones with the "P"/late2019/2020 conduction stickers.

The FD civic outsold the Corolla in droves, the GM City outsold its Vios counterparts outside of fleet/taxi operations. The 6G Accord outsold the old narrow body Camry. Good product at good price. Current case in point - the CRV. Outselling the RAV by a big margin. It's simply the better product at the same price.

You can't say that about many of Honda's other vehicles (except maybe the City/Jazz but nobody buys hatchbacks here anyway)

Honda sold 45 Accords in 2019... Honestly, I think they didn't plan to sell too much (which can be due to many factors)

I think even if wala silang mabentang Accord... ok lang.

But the City and BR-V are made in Laguna, plus they are the Top-2 Honda cars sold in 2019

Compared to the numbers of the (more expensive) Toyota... Ano pa dapat idagdag ng Honda sa BR-V para tapatan sales ng Rush? (di ko na binaggit yung Vios since baka kasama fleet sales sa numbers nila)

[Dr.Kamiya]

I really hope na hindi maisip ng DTI na itaas ang tax ng CBU units...

Increase in tax will only mean - more expensive cars, or fewer safety/convenience features... Tayo nanaman ang talo.

Agreed. Baka mag-alisan ulit mga ibang brands. We'd end up with less choice, and more expensive vehicles. Sacrificing the benefit of the entire populace to sustain the 10,000 or so employees who work in auto plants. Senseless.

Rather than additional tariffs they should look into fixing what makes local manufacturing so inefficient. Sobrang mahal ng kuryente natin, not just compared to our neighbors but even compared to the entire world. Our worker efficiency is also low compared to ASEAN competitors who also manufacture cars, lalo na Thailand.

[kagalingan]

grabe ganyan pala presyo ng bentelog avanza!!!!

magbabayad kayo near 1million for that cheap looking car!!!

[jut703]

Just saying that the local HCPI office isn't exactly trying to sell more cars either.

Parang ayaw nga nila magbenta eh. I think the ratio of 2020 Camries to Accords right now I've seen is like 50:1, and the '1' I spotted was entering a Yuchengco owned establishment...

The only thing worth buying in their lineup from a PURELY value-for-money perspective right now (not everyone are enthusiasts like 90% of the people on this forum) seems to be the CRV and some City variants.

Doesn't matter which direction the sales of the Accord goes. The midsize sedan market is so small.

The bigger battles to win are the subcompact (City) and subcompact CUV/MPV (BRV) front. Those are Honda's best selling models. But even as the best selling models, it still makes more business sense to import from Thailand.

That's all there is to it from a business perspective - where is the net production cost lower?

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[Monseratto]

Here are the best-selling Honda vehicles in PH in 219 | VISOR PH

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[mda]

Doesn't matter which direction the sales of the Accord goes. The midsize sedan market is so small.

The bigger battles to win are the subcompact (City) and subcompact CUV/MPV (BRV) front. Those are Honda's best selling models. But even as the best selling models, it still makes more business sense to import from Thailand.

That's all there is to it from a business perspective - where is the net production cost lower?

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This is all true but I have a different but not entirely off tangent take on the issue:

1. If you're going to half-ass the Accord to the point you won't sell more than a few units anyway, why bother spend money launching it, marketing it, wasting showroom space on it, stocking parts for it, training SAs and techs for it? May as well save the money and pull it out. Parang why bother nominally competing lang? Feeling ko kasi that's what H is doing eh.

2. The brand needs a "flagship". Just as Honda has the CTR to showcase it's 'sportiness', it needs something upscale to carry the brand. Toyota has the 86/Supra for the 'sporty' while having the Alphard and the Camry as it's luxury showpieces (Lexus notwithstanding).

I don't disagree with your points since they make perfect sense. Just think that some of their business decisions lately haven't been very smart.

Don't get me wrong, I sound like an anti H fanboy at this point pero that can't be farther from the truth.

[TheUninvited]

At least made in Thailand na.

Much better than made in the Philippines.

Pinoy workers are tamad, maarte etc.

[benchph1]

I remember reading in a book written by Yves Boquet, "The Philippine Archipelago"

He said:

"The Philippines was a good relocation site for US & Japanese Firms due to the English speaking workforce, the location of the country and Government incentives."

I guess Thailand, Indonesia, and other ASEAN countries gave better incentives. Lamang lang natin is ung English Speaking workforce.

My prediction, Nissan & Mitsubishi will soon follow suit and close their assembly plants in the country.

[ice15]

My prediction, Nissan & Mitsubishi will soon follow suit and close their assembly plants in the country.

Mitsubishi Mirage is part of the CARS program... I think the other car they make here is the L300

Anong ginagawa ng Nissan dito?

[ice15]

Santa Rosa in Laguna to lose P80M from Honda plant closure | Inquirer.net

“Honda needs to close down the Philippine factory because of its low production volume. It’s not because of an issue on politics, or an issue on government policy, or on labor union. It’s none of that,” Soriano said in a phone interview on Monday.

[benchph1]

Mitsubishi Mirage is part of the CARS program... I think the other car they make here is the L300

Anong ginagawa ng Nissan dito?

The Almera. at least, the Mirage is selling well compared to the Almera.

Well, CARS is roadkilled by TRAIN. Literally and figuratively

[uls]

basta ako di ako nagtataka baket nagsasara mga car assembly plant dito

di talaga forte ng Pinas ang manufacturing lalo na car manufacturing

huwag na kasi pilitin

basta ang Pinas exporter ng services and importer ng goods

may forte pala ang Pinas sa isang klaseng manufacturing... ung gumawa ng tao

tapos i-export ang labor ng tao

[Monseratto]

basta ako di ako nagtataka baket nagsasara mga car assembly plant dito

di talaga forte ng Pinas ang manufacturing lalo na car manufacturing

huwag na kasi pilitin

basta ang Pinas exporter ng services and importer ng goods

may forte pala ang Pinas sa isang klaseng manufacturing... ung gumawa ng tao

tapos i-export ang labor ng tao

Proudly maid in the Philppines...hehehe

Yung Petri Dish cruise ship sa Japan, half ng crew mga pinoys.

[dr. d]

we can be competitive.
but only if government supports.

[uls]

ay juice ko ilan dekada na yan "all we need is govt support"

yan ang sinasabi ng mga pinoy-car advocates na ka-debate ko more than 10 yrs ago dito sa forum (sila jpdm)

kung nakipagpustahan ako sa kanila noong 2007/08 na walang mass production ng pinoy-made car by 2020 nanalo na ako

kahit Tata Nano equivalent hindi magawa ng Pinas

ala Proton pa?

hahaha

wanna bet by 2030 wala pa magiging Proton-equivalent ang Pinas?

[shadow]

Proudly maid in the Philppines...hehehe

Yung Petri Dish cruise ship sa Japan, half ng crew mga pinoys.

Lahat ng halos ng cruise nasakyan ko daming Pinoy na staffs. Nagpapaluto ako ng adobo and sinigang pag sawang-sawa na ako sa pagkain ng cruise.


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[shadow]

Ingay na ng mga employees ng Honda. Wala daw abiso sa kanila ng maaga.


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[uls]

Proudly maid in the Philppines...hehehe

Yung Petri Dish cruise ship sa Japan, half ng crew mga pinoys.

yeah seriously

forte talaga ng Pinas ang labor export

kilala na ang Pinas sa buong mundo when it comes to providing labor

correct me if i'm wrong -- ang Pinas lang yata may government agency whose job is to specifically process the export of its citizens

ang goberyno natin manpower agency