LEXUS vs. MERCEDES vs BMW

[ghosthunter]

Admittedly, I am not a fan of Volvo's current design language. I find it too wild to be elegant.

Too bad that you don't like Volvo... I was able to test drive the S60-T6 last year and the S60-T4 and S60-T5 a couple of weeks ago and they are superb cars if you are in the market for a personal-driven European luxury sedan. The T6 has the power and handling that might rival a Mitsu EVO but with the luxury matching any current BMW 3 series.

The lesser T4 and T5 have less power and a bit less toys than the T6 model but even the lowest T4 with it's 1.6L turbo engine, has more than enough grunt to make anyone smile when you floor the gas pedal.

[ghosthunter]

So you are supposed to come up with a potential solution to further differentiate Lexus from Toyota? So here goes. Make their cars totally different from their Toyota counterparts. If platform sharing cannot be avoided, they can pour more technology into it. Like for example, all wheel drive, 4 wheel steering, direct injection and turbocharging across the line, etc. And perhaps they can tap the services of renowned design firms for their inputs as I personally find Lexus's styling bland and generic, it seems like something I can conjure up in my head if I wanted to design a car. For their high end models, consulting renowned suspension firms for their input should make the car more distinct.

The problem is even with the example of the LEXUS IS300, with its more powerful engine is such a slow car to drive in the city. It is painfully slow to accelerate from a standing start and it is awfully cramped inside, especially at the back seats.

Ironically, a much more affordable Toyota Corolla would have a lot more cabin space for both the front AND rear passengers.

[karenroserobles]

We have both bmw and mb, i'd pick the mb anyday. It has a much better build quality and it feels more solid. To those saying bmw has a better performance i'd say any current amg will out run any bmw's M series. BMW's interior looks nice though, has more toys to play with and more hi-tech compared to mb's plain and simple interior.

Thanks so much!!

[karenroserobles]

No. I would consider it much lower even if the price says otherwise. Take more than just an expensive showroom, big price tag and leather covered seats to make great luxury car.

Thanks for this!! So years and history in the country are important things in making a great luxury car?

[karenroserobles]

Lexus is just Toyota's luxury/performance division and they most certainly do not have the heritage and brand panache of the European brands. In fact I respect Nissan's Infiniti and Honda's Acura more. If I had such outrageous amounts of money and were going to add cars to my garage, I'd stay away from the "generic" BMW and Mercedes and go for Audi instead. I really do like Audi's design and they are really catching up to BMW and Mercedes. Admittedly, I am not a fan of Volvo's current design language. I find it too wild to be elegant.

I just want to ask, for you what would be Lexus' strength over other brands?

[gail.s]

So you are supposed to come up with a potential solution to further differentiate Lexus from Toyota? So here goes. Make their cars totally different from their Toyota counterparts. If platform sharing cannot be avoided, they can pour more technology into it. Like for example, all wheel drive, 4 wheel steering, direct injection and turbocharging across the line, etc. And perhaps they can tap the services of renowned design firms for their inputs as I personally find Lexus's styling bland and generic, it seems like something I can conjure up in my head if I wanted to design a car. For their high end models, consulting renowned suspension firms for their input should make the car more distinct.

We can't really touch the product/marketing side of the brand. The most we can do for Lexus is promotion. Our thesis is purely advertising based.

But if I may ask, what do you think is the strongest point of Lexus that we can use to advertise the brand?

[ghosthunter]

Thanks for this!! So years and history in the country are important things in making a great luxury car?

It would help. Why would you spend millions of pesos when only you would know how expensive you car is? Having people know and acknowledge the expensiveness of a luxury car is a big part of the reason why we want to own a luxury car.

Ask common people about bmw and benz and they will know its an expensive car. Ask the same people about Lexus, they might not even know its a car, but a men's club along quezon ave. ;)

[uls]

Thank you for your opinion! I agree, that the brand is strongly associated with Toyota. We're trying to come up with an idea to differentiate the brand to Toyota and make an identity of their own.

then what you're trying to do is change public perception on the brand

the public sees Lexus cars as overpriced Toyotas

unless somebody buys the Lexus brand from Toyota and announce they'll completely disassociate the brand from Toyota, the public will still see Lexus cars as overpriced Toyotas

[ghosthunter]

*gail.s and karenrobles

are you one person?

[uls]

know how you can create a stand-alone identity for Lexus?

tell people that Lexus has spun off from Toyota

that Lexus will no longer use Toyota platforms

that Lexus will be designing original cars and building cars from scratch

[uls]

the public does not view Japan brands as luxury brands no matter how hard they try to promote the brands as luxury brands

it's the brands from Europe that the public view as luxury brands

not only cars. think clothes, shoes, bags

even US brands can't compete with brands from Europe when it comes to luxury

[mda_]

parang survey to ah. among the three i choose the merc because the cars are just timeless. i guess it comes with getting more mature. i find BMWs to be too youngish (sporty), which is something i don't really look for in a car anymore. you drive to republiq in a BMW. you drive to the golf course in your benz. hehe

lexus kasi parang hilaw pa talaga eh. lexus is a "luxury" car brand that aspires to be european. if you can get the real thing for a reasonable difference in price, eh di might as well get the real deal! you don't buy an automatic seiko if you've made your money and want to flaunt it. you get a rolex.

[uls]

good example. Seiko. no matter how much work Seiko puts into making their top-of-the-line watch, it's still a Seiko

it's not a Swiss watch

no matter how reliable Lexus makes their cars, no matter how much hi-tech stuff they put into their cars, it's still a Toyota

[mda_]

know how you can create a stand-alone identity for Lexus?

tell people that Lexus has spun off from Toyota

that Lexus will no longer use Toyota platforms

that Lexus will be designing original cars and building cars from scratch

also change the logo. an encircled L will remind buyers of the encircled T

[GTi]

The problem is even with the example of the LEXUS IS300, with its more powerful engine is such a slow car to drive in the city. It is painfully slow to accelerate from a standing start and it is awfully cramped inside, especially at the back seats.

Ironically, a much more affordable Toyota Corolla would have a lot more cabin space for both the front AND rear passengers.

Is the IS300 really THAT cramped? I'd thought it is at least of the same space as older midsize sedans (90s size). I really disapprove of the IS300's engine though. Its not thrilling at all, even the late model Accord 3.0V6 makes significantly more power, is really spacious and well kitted, has great handling and is relatively cheap to procure second hand. Lexus really should have brought more engine options including the IS F.

[GTi]

We can't really touch the product/marketing side of the brand. The most we can do for Lexus is promotion. Our thesis is purely advertising based.

But if I may ask, what do you think is the strongest point of Lexus that we can use to advertise the brand?

Strongest point? In the luxury brands group, Lexus can be considered as a sensible and practical brand offering high level of luxury but still with all the good qualities typically found in a garden variety Toyota. Its target market is, for me, older rich folks with the mindset of Warren Buffet, or rich folks who want a more down to earth but still comfortable car for their more plebeian trips.

[uls]

the strongest point of Lexus is quality and reliability

Ratings | J.D. Power

Ratings | J.D. Power

[Ry_Tower]

Hi guys! Im an advertising major from DLSU and I'm currently having my thesis regarding Lexus brand. I would just like to ask everybody's opinion on Lexus, and if there are Lexus owners out there would it be possible for us to send our survey to your email? It would really help us in making an advertising campaign for Lexus for our thesis.

Thanks!

Pics mo muna bago ako mag-comment!

with ID pls....

[robot.sonic]

^ menyek.

joke

[uls]

What sort of person buys a lexus? - Yahoo! UK & Ireland Answers

Best Answer - Chosen by Asker

former mercedes owners
4 years ago Report Abuse
Asker's Rating:Asker's Comment:
Your probably right, it is simply a benz but with a rubbish badge, and it makes no noise, it has no soul. Not a drivers car just a travelers car.....