It was always going to be an uphill battle revitalizing that brand.
Let's face it: GM's reputation outside the US is crap. They made too many lemons for too long for people to forget about their quality issues.
And then they sold the Optra... a rebadged Daewoo that was as thirsty as a midsized sedan and about as appealing as... a rebadged Daewoo.
New GM Global products are appealing... the Sail is pretty good... overshadowed by the new (better) Ciaz, but still good. The TB and Colorado... you all know how much I like 'em.... but they can't shake the fears of old GM-Chevy reliability... and people are always complaining about parts supply.
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The fact that many people know GM-Chevy is pulling out assets from India and the ASEAN can't be helping, either.
