The small mpv/suv is a very critical segment of the car industry in the future. Even major brands such as Volkswagen are dropping sedan development in favor of suvs, and the truth is not far here in the Philippines given how the Fortuner topped the best selling list last year.
Honestly, I was hoping for the Rush to place second or third, not because I believe the Xpander or BRV or Ertiga is better than the Rush, but because I want Toyota to improve the products they are offering. They see no competition and are raking billions to the tune of 13.4 billion pesos in 2017 (+11% from 2016) by offering slightly above average prices while having fewer features. Case in point, just compare closely priced variants of the Vios and City and you'll know what I am referring to. I thought the Mirage/G4 could atleast shake the subcompact segment a few years ago, but after 5 years the Vios is still the sales king by a large margin.
Unfortunately, I believe this will not be the case. Even I is now a believer of Toyota's reliability and ease of maintenance that If I am in the market for these small mpv/suv, the Rush will be one of the top picks even if I like the look of the Xpander more.
