If Audi has a better recent race history that BMW why do people like BMWs?

[midinite]

POINT 1: A Lambo goes just as fast as a Ferrari but why would you choose one over the other automaker?



POINT 2: Yes, but information and technology learned from racing later show up in the showroom product, i.e. stability control, traction control, engine management tuning, so buyers may not know it but the gizmos they like on the car that effect the vehicles driving characteristics was tested on the track and it does somehow influence their decision.

Re: Point 1 - it is true that the badge does play a role.

Point 2 - race tech is where most new technologies are tested. a case in point being the TDI winning this year. Diba we all have a preconceived about Diesel. What the manufacturer tries to do is try to better that and the race track is the testing ground. Another was quattro. It came into being in the rally circuit and proved successful therefore bettering technology. Of course M-series BMWs also are race proven...but not every M-badged BMW out there is really an M is it?

[midinite]

The question being would Ferrari be where it is without race heritage? Porsche? They have a comfy family version in the Cayenne. Even Honda realised the power of racing when their founder aspired to be the first Japanese car to win F1...I'm sure we remember what the perception was of "Made in Japan" products...So who could forget their long success on the circuit...Now people put "Vtec" badges on their cars...

[theveed]

O kung sino may oras...

Mercedes Race History

Audi Race History

BMW Race History

2004 German Car Sales Figures...

http://www.autozine.org/Manufacturer/Germany.htm

(BMW outsold Audi by 300,000+ in 2004 while VW outsold all other combined hehe)

[5Speed]

[QUOTE=redorange]Both brands provide comfort and style, so why would you choose one over the other? Does a brands particular history be it in performance, quality, or resale value influence your decision? Or is it just based on the name brand? A Lambo goes just as fast as a Ferrari but why would you choose one over the other automaker?

This is very easy to answer my friend.....

Lets say everything is equal between lets say BMW and AUDI or LAMBO and FERRRI...(JUST FOR AN EXAMPLE)... Lets say they both have good quality, both have a splendid customer after sales, say they have both the same price tag both comfortable and stylish and for the sake of argument from the starter of this thread both are fast and proven racing pedigree....

then IT ALL BOILS DOWN TO ONE'S PERSONAL PREFERENCE!!! and that I think matters for a person who can make a decision for himself isnt?

[oldblue]

racing is a game of chance. BMW or other cars before, Audi Now, new sleek car brand in the future.

sabi nga sa FF3: Tokyo Drift: walang sense ang racing kung to prove fastest lang ang goal mo.

kakatuwa nga yan FF3 masyado matalinghaga yun hapon. tinablan ako dun sa isang sinabi niya: "Life's simple! you make choices and you dont look back"

and the Euro car of choice of our generation today, BMW! hehehe

[5Speed]

galing... sakto!!! 3-points!

pero honestly ang ganda ng audi s8 (tama ba?) sa transporter 2!! he he

Yupp... I like that Audi as well and is bulletproof, actually the new design of Audi is quite good....although the stunts was surreal but who cares....that film is for entertainment anyway...

[5Speed]

and just when I thought I'm strange, I like boobs also!

harharharharhar and probably majority of male populace does as well.....

[scarab]

Let me put it this way...

What's all the Audi rant about???? hehe...

....reminds me of that poster who owned a TT. then again, he ranted practically about everything... sorry sa OT.

[Flagg]

Hmmm, IMHO lang, ala naman me nakitang heated replies. Peace unto all.

I think may kinalaman din ang design & marketing.

Design: Excepting today's Korean-look BMWs, talagang mas macho at galit ang dating ng mga BMW... for example, my E34... Meanwhile, yung Audi e... mukhang itlog. Btw, W12 yung A8 sa Transporter 2.

Marketing: Why do some people (lalo na women) think na Jaguar is such a nice car? Sa US, mas mura sya than either BMW or MB. Tapos sirain ng todo-todo... parang Ferrari... ehehe.

Anyway, IMO, for more informed buyers, wala naman masyadong brand loyalty. For example, type kong daily driver ngayon is a Volvo S60T5 (talo lang sya dun sa E39 540i I looked at... but in today's world, patay tayo sa gas nyan). Yun lang, ala pera e... ehehe.

If I was asked to get an M5 for a daily driver, I'd say no thanks. Di ko na kaya these days yung bumpy suspension and M/T. Pang weekends lang yan...

[Flagg]

....reminds me of that poster who owned a TT. then again, he ranted practically about everything... sorry sa OT.

Uuuy, kayo ha... di ko na nga nakikita nagpo-post...

[empy]

sometimes, it's the execution of the concept in the real world that causes you to fail. take me for example. i really wanted the S4. great looks, beautiful interior, quattro, twin turbos...it was my clear #1 on paper.

when i drove the bimmer the handling and the ride started to cast doubt into my mind. after the test drive the bimmer and the audi were about equal for me, even though i went so fast in the audi drive that i gave myself motion sickness :bwahaha:

the tiebreaker? it sounds stupid, but i couldn't fit myself into the audi backseat. i'm 6'0" and 175 lbs, and i couldn't fit into the back of a "family" sedan. so panalo yung 3-series.

the sad thing is that audi hasn't learned anything. when i went back last year to look at the all-new A4 wagon masikip pa rin sa likod.

winning in the marketplace is all about knowing who your customer is (and it can't be everyone), listening to him, and delivering a product that gives him everything he wants. marketing helps, but that's secondary.

bmw wants to sell its cars to people who love performance, but can't give up luxury and comfort. it will never sell anything like the Lotus Elise to the mass-market, but you don't see them selling land-barges like the Cadillac STS either (the 7-series is very nimble for its size)

[wren]

winning races don't necessarily result in better sales...minsan, i went to a NASCAR race sa Infineon Raceway. Yung mga race cars, puro Ford, Dodge, Chevrolet (and now Toyota). pero sa parking lot, puro Toyota Camrys and Honda Accords.

[Monseratto]

The thread starter since he's the one who posted back to back Audi questions.

Again, BMW Bashing won't get him anywhere.

[CoDer]

Nasa marketing lang yan at R&D with the target demographic in their mind.

[slamtaz]

Nasa marketing lang yan at R&D with the target demographic in their mind.

medyo ot po pero i tend to agree with this one because eventually, technology will somehow even out within the competing forces. marketing, on the other hand is a very savvy & dynamic management tool that can literally "create the demand or thirst" for a particular product and at times, even before said product is offered for sale.

come to think of if, there are several products or even services out in the market which are basically identical but makes you kinda wonder why the costs are different. more often, its because one company spends more for marketing (e.g. advertisement) than the others.

and oftentimes, the premium that you pay does not necessarily mean a better product or service but rather, it goes back to the selling company for them to recover the marketing costs incurred in selling the product or service to you.

[seonadancing]

I've never really let out a wow after seeing an audi on the road. The A8 that was displayed in rockwell before was the only Audi car that wowed me. BMW car design is a little radical and Audi cars are simply bland, the A4 looks like a bigger Optra, and the A6 only looks like a bigger A4. BMW car design is more eye catching.

[niky]

Controversial designs sell. Hehe.

That's another thing nga pala... design. Volvo is trying to break out of that box, but Audi, however, is in the transitional phase between the solid and suave Mercedes look and the "Volkswagen's Uncle vit de goatee" look. It's not traditional enough to lure those Merc buyers, yet not controversial enough to appeal to the extroverts like BMW does. But the new designs are pretty... just too... Volkswagen (again) to set them apart from their stablemates.

RE: Audi S4 - that's what I was talking about, M54... you can build the fastest car in the world, but if it ain't as much fun to drive, what's the point?

[dtruth]

'coz of the ugly front grille of audi cars. what was d designer thinking?!! ugly.

[SNAKE V6]

Marketing, Hollywood, plus bottomline great driving experience and great racing heritage makes BMW what is it today. It's like Coke and Pepsi, Colgate and Crest or Apple and PC.

It takes a lot of product history to make a product valuable in the market. Audi needs time, aggresive marketing and consitent product that caters to its market before it comes to tha same poduim as BMW is in today. But if BMW keeps setting the benchmark for its class, then Audi will not have an easy time.

[lazyfoot]

well audi kinda killed their reputation here in the philippines during the 90s due to bad and expensive service. plus bad reliability