If Audi has a better recent race history that BMW why do people like BMWs?

[midinite]

And Honda VTEC in F1 did not help them? are we comparing apples to apples? Remember what Le Mans did for Jaguar? Porsche?

[redorange]

Originally Posted by 5Speed

but then again, I'd rather do it in comfort and style......

Both brands provide comfort and style, so why would you choose one over the other? Does a brands particular history be it in performance, quality, or resale value influence your decision? Or is it just based on the name brand? A Lambo goes just as fast as a Ferrari but why would you choose one over the other automaker?

Originally Posted by BlueBimmer

normal car buyers do not have 'racing' at the top of their priority list. some couldnt even care less what race the brand won.

in short, not everybody thinks like you.

Yes, but information and technology learned from racing later show up in the showroom product, i.e. stability control, traction control, engine management tuning, so buyers may not know it but the gizmos they like on the car that effect the vehicles driving characteristics was tested on the track and it does somehow influence their decision.

[theveed]

Let me put it this way...

What's all the Audi rant about???? hehe...

Are they good cars? Yes... Are they competitive with BMW/Benz? Yes, for decades... Why aren't they selling as much? Well, maybe because they're not doing enough marketing and adapting to customer's wants?

It's not rocket science dude, take it easy hehe.

It's strange that people ask people their opinion but reacts strangely if they replied with sensible replies.

[BlueBimmer]

It's strange that people ask people their opinion but reacts strangely if they replied with sensible replies.

same here

[niky]

Yes, Audi are good cars, but BMW is the current sales leader in terms of luxury sales. What's the problem?

It's a number of things. For one, a perception of class and exclusivity. Part of the reason Mercedes lost their lead to BMW is that their forays downmarket have been fraught with problems. BMW has managed to go downmarket without tarnishing its image so much, going so far as to create a brand new line (the Mini) to market front wheel drive cars. It's this somewhat snobbish dedication to the longitudinal layout and rear-wheel drive that makes even the cheapest BMW seem upmarket.

Now take the Audi A4. Nice car? Yes. But it's front-wheel drive, or front-wheel drive based, at the very least. And it shares a lot of nuts and bolts with a Volkswagen. It does get sales, in recognition of the inherent niceness of the car, but it would never have quite the cachet of a BMW 3 or Mercedes C, as, like a Volvo, it's forever doomed to be just slightly downmarket because of the drivetrain layout.

Despite Audi's success in racing, their cars are all still transverse based FWD or AWD, with the engine hanging far out over the nose. This doesn't make for very exciting handling. And that does matter. People buying up into the luxury class from below are often yuppies and up-and-comers who often drive themselves rather than being chauffered. There's absolutely nothing wrong with being chauffered in an FWD vehicle, but in driving, the rear wheel drive BMW will still feel more special.

And it's that arrogant touting of the rear wheel drive layout that makes BMW seem more attractive to the entry-level luxury buyers. And the fact that, for some odd reason, the current leadership of VAG feels the need to make VWs more upmarket and more exclusive than before (they're no longer just "people's cars") makes the decision between Audi and VW that much harder on the other end.

So yes, Audis are nice cars, but they're not quite able to challenge BMW yet. But the slowly sliding Mercedes may have something to worry about.

[redorange]

Originally Posted by midinite

And Honda VTEC in F1 did not help them? are we comparing apples to apples? Remember what Le Mans did for Jaguar? Porsche?

Porsche was already well known way before Le Mans when people raced the 356 and the Speedster in the late 40's and 50's. The 911 just replaced those legendary Porsche models.

[/QUOTE]Originally Posted by theveed

It's strange that people ask people their opinion but reacts strangely if they replied with sensible replies. [QUOTE]


Who was this reply for?

[mrpink]

well .. all things being equal .. because they are all good cars .. it's all in the marketing .. bibili ka pa rin ng kotse from the saleslady with the biggest boobs .. hehe .. buti nalang hindi ko ma-afford yung mga ito .. hindi ko tuloy problema .. hehe

[theveed]

Who was this reply for?

The thread starter since he's the one who posted back to back Audi questions.

[Bogeyman]

I tend to agree with 5speed and niky's points. It's not all about who innovated what first. At the consumer level, what's going to matter is: does the car deliver in practical, day-to-day use? Is it well-rounded enough to dish out more or less equal doses of beauty, performance, comfort, reliability, affordability and prestige at the same time?

Whether you agree with it or not, the fact remains that BMW has been more successful in projecting that impression around these parts. Now it may not seem right to you, but that's reality.

What's all the Audi rant about???? hehe...

Memories of another tsikoteer who was also stubbornly insisting that his preferred German marque was the best in the world.

Remember him, guys? Starts with a P...

[Imau]

well .. all things being equal .. because they are all good cars .. it's all in the marketing .. bibili ka pa rin ng kotse from the saleslady with the biggest boobs .. hehe .. buti nalang hindi ko ma-afford yung mga ito .. hindi ko tuloy problema .. hehe

and just when I thought I'm strange, I like boobs also!