In the compact pickup category, it has long been a four-cornered fight among the Japanese toughies Isuzu D-Max, Toyota Hilux, Mitsubishi Strada and the Nissan Frontier.


Last year, it was a match between the new generation Toyota Hilux and the Isuzu Fuego’s successor, the 3.0liter D-Max.

Before the D-Max/Hilux rivalry, there was one pickup that ruled the throne for four consecutive years from 2000 to 2003. And not one of its rivals held on to a four-year reign.

It’s now 2005 and the Nissan Frontier – with its new T3 Titanium – is set to reclaim its glory.

Last Monday, Universal Motors Corporation (UMC) unveiled its new Nissan Frontier T3 Titanium series based on a design concept of "bigger, bolder and better."

UMC Senior Vice President for Marketing Elizabeth H. Lee led the launching ceremonies at the UMC Building in Pasong Tamo, Makati City.

"So confident about the T3’s potential in the compact pickup market that even our Nissan counterparts in the Asean region attempted to have the assembly plants of the new Titanium in their country," Lee said. "But we (in UMC) insisted that the T3’s be manufactured here in the Philippines."

While maintaining the body configuration of the Frontier series, much was added on its exterior to spruce up its aggressive muscular image to debunk its image of being just a mere utility vehicle.

Most noticeable is the Nissan Original Equipment Manufactured (OEM) roof rack made of huge lightweight tubes that can take 55 pounds of cargo load. It is perfect for a bike rack and cargo bed. Unlike other aftersales overhead cargo racks, the T3 roof rack is aerodynamically designed so as not to produce a hissing sound when in high speed.

An exclusive Nissan Frontier T3 feature, its roof rack has a small wind deflector that flows with the front windshield angle to prevent wind drag. The new T3 roof rack clearly defines that this Frontier Titanium T3 series is a real "outdoor hunk."

Complementing the sporty roof rack is the all-side body cladding that fortified the awesome look of the massive over fenders that were first introduced in the first generation Titanium pickups. The neatly-mounted body cladding extends from the front door to the cargo bed, leading to the newly designed tail lamp.

The new T3 retained the rear chrome bumper with rubber matting design. Although it remained unchanged, it is one of the striking features of the Nissan Frontier.

The T3 also retained the black finish tail gate lid opener with the Nissan chrome badge.

Available only with the 4x2 drive train, the T3 Titanium is ready to take the beatings of Metro Manila’s bad roads that are expected to further deteriorate come rainy season.

Its huge 235/75 R15 rubbers mounted on stylish chrome allow mag wheels make it stand up on high ground ready to survive the perennial floodwaters.

Other new features of the T3 Titanium include the side mirror LED (light emitting diode) signal lights, a set of race-inspired two-tone leather seats and a rain sensor that automatically activates the wipers when water touches the front windshield.

The T3 Titanium series is powered by a 2.7-liter engine matched with a five-speed manual transmission. As compared to its rival, its engine is not turbo-aided and yet it packs 84 horsepower at 3,600 rpm maximum power output with a maximum torque rating of 176 Nm at 2,200 rpm.

The Nissan Frontier T3 Titanium will be running with the advance common rail power plants which have a reputation of being sensitive with the quality of diesel it can take.

The T3 manual variant’s TD27, four cylinder 2.7-liter in-line over head valve engine as well as the more powerful QD32 four cylinder, in-line overhead valve for the Frontier 4x4 variant have proven their dependability as workhorses has been strengthened by an impressive list of fleet accounts, from media entities, big manufacturing firms to the Philippine National Police (PNP).

Another Nissan Frontier secret is that it’s always competitively priced. In fact, the 2005 T3 Titanium 2.7-liter manual transmission is ready to go for P930,000, even P30,000 cheaper than the previous Titanium model, despite the many added features.