WeChat and Line

[badkuk]

THEY = telecoms like Globe and Smart (SUN is part of Smart).

+1

The cellphone market is already saturated, and competition is tight(thankfully) that's why they have all those cool call/text packages. They need a new source of income -- mobile data/surfing. And if there really isn't a need for it, they will invent one -- e.g. Facebook, LINE, WeChat.

The thing about LINE is that it's the first one that has a TVC; lakas ng backers nito

Regarding WeChat's "plan" : ganun naman talaga lahat e. Offer them cheap or free, saturate the market, kill the competition, get people hooked. Once you own the market, you're can do as you please.