Quote Originally Posted by silver_corolla
[SIZE=4]Sun’s Early Recapitulation[/SIZE]

It’s a pity that consumers who are paying for an overpriced service may not benefit for long from this so-called "price war." Many of Sun Cellular’s subscribers may not be aware that the P250 rate that goes with the 24/7 promo will most likely be hiked to P350 soon.

The reason is simple. As Sun achieves its target two million subscriber base, it will now focus on improving its profitability. After serving notice of its presence and holding in its pocket a good number of hooked subscribers, the pesky "pain in the neck" may now be more receptive to play along with the giants and share in the juicy profit pie.

And this is the real challenge for NTC: to protect the consumers against price fixing complicity among "friendly" competitors.
how can you say it's a price war when you are comparing unlimited CTU services to the per use charging of the others?