And the Telecom War is on...

[odell]

anu na kaya nangyari sa kaso?

[falken]

Sa palagay ko kaya naman nilang sabayan ang rates ng sun, nanghihinayang lang ang mga lintek na mabawasan ang malalaki nilang kita.

[cyberdoc95]

Sa palagay ko kaya naman nilang sabayan ang rates ng sun, nanghihinayang lang ang mga lintek na mabawasan ang malalaki nilang kita.

[SIZE=3]MISMO!!

If you can recall, these too companies reported annual net gain of at least 15-20% for 2004 compared to the previous year. So, worry nila na kung mag-change sila ng game plan, they might not reach their goal for the year and its going to disappoint the shareholders!

Then again, it all boils down to money and profitability! MONEY, MONEY, MONEY and translates to GREED,GREED,GREED kasi hindi na nila makayanan kung they'll lose some of it and resort to legal battles to regain their advantage which to me, by the way, sounds inherently evil :evillaugh !!
[/SIZE]

[silver_corolla]

Simple lang naman e. parang langis lang yan bro, kapag ang isang oil player nagbaba ng presyo sa halagang Php6.50/liter or lesser aalma din ang mga giant oil firms. ang DEREGULATION PROCESS na pinatutupad ng government ay hindi lang sa sobrang pagtaas ng isang produkto ganon din syempre sa sobrang pagbaba nito.

Subukan nyo mag-franchise ng Jollibee or McDonalds tapos ibigay mo ang burgers mo sa mababang presyo sa consumers.... Malamang sa malamang kung hindi kayo ipasasara ng gobyerno kusa na kayong magsasara kasi lugi na negosyo kasi wala naman kayong kinikita. makapanggulo lang kayo sa industriya masaya na kayo. hehe..... sana kung masarap (QUALITY of SERVICE) ang burgers mo? e kung lasang nutriban naman!

[silver_corolla]

sa ganang akin mas nakikinabang ako sa smart from where i am..kung me problema sila sa competition who cares..at the end of the day consumer parin makikinabang..

from wikipedia, the free encyclopedia..
"Deregulation is the process by which governments remove selected regulations on business in order to (in theory) encourage the efficient operation of markets. The theory is that fewer regulations will lead to a raised level of competitivness, therefore higher productivity, more efficiency and lower prices overall. Deregulation is different from liberalization because a liberalized market, allowing any number of players, can be regulated to protect the consumer's rights, especially to prevent de facto or even legal oligopolies.."

Have no doubt about it!

[odell]

Simple lang naman e. parang langis lang yan bro, kapag ang isang oil player nagbaba ng presyo sa halagang Php6.50/liter or lesser aalma din ang mga giant oil firms. ang DEREGULATION PROCESS na pinatutupad ng government ay hindi lang sa sobrang pagtaas ng isang produkto ganon din syempre sa sobrang pagbaba nito.

Subukan nyo mag-franchise ng Jollibee or McDonalds tapos ibigay mo ang burgers mo sa mababang presyo sa consumers.... Malamang sa malamang kung hindi kayo ipasasara ng gobyerno kusa na kayong magsasara kasi lugi na negosyo kasi wala naman kayong kinikita. makapanggulo lang kayo sa industriya masaya na kayo. hehe..... sana kung masarap (QUALITY of SERVICE) ang burgers mo? e kung lasang nutriban naman!

ang jollibee is same brand.. like pag smart sa smart.. globe sa globe... ang labas nito is like mcdo and jollibee... walang masama dun.. sa opinion ko.. service?. i think their upgrading

[mazdamazda]

sun cell answers back...

Cell phone company defends new service
By Rainier Allan Ronda and Mary Anne Reyes
The Philippine Star 02/09/2005

The country's two leading telecommunication firms Globe Telecom and Smart Communications are denying the public the freedom to choose the right kind of cellular phone service to fit their needs.

In a statement, Digitel senior vice president William Pamintuan said Globe and Smart were stifling the consumers' freedom of choice when they filed a petition before the National Telecommunications Commission (NTC) to stop Sun Cellular from providing a cheaper cellular phone service.

"They (Globe and Smart) should let the consumer decide. We should let the market decide, not the regulators (NTC)," Pamintuan told a news briefing yesterday.

Pamintuan claimed it was obvious that the two cellular service providers filed the petition because of Sun Cellular's successful marketing of its "24/7" unlimited call and text service.

The 24/7 service offers unlimited calls and texting among Sun-to-Sun subscribers per month for an additional P250 for pre-paid and post-paid subscribers.

Post-paid plan holders can subscribe to the service by paying a minimum fee of P250 every month on top of their current plans while pre-paid subscribers can load P100 valid for 10 days and load option of P250 valid for 30 days.

The service, originally offered as a promotional campaign by Digitel, was made permanent after thousands of new customers were drawn in. The promo has been popular among college students and low-income consumers.

The success of 24/7 service drove the company's subscriber base to 1.1 million as of end-December last year.

Pamintuan pointed out Smart and Globe are the two dominant cellular firms with more than 95 percent of the market.

Compared to these two giants, Sun Cellular is a very small competitor with less than five percent of the market, he said.

Pamintuan said the rapid growth of Sun's subscriber base from about 700,000 to some 1.5 million since October following the successful launch of its 24/7 service "had a lot to do" with the "sudden" petition filed by the two cellular service giants before the NTC.

He said the petition urging the NTC to put a stop on Sun Cellular's successful marketing strategy does not do any good for the public.

Through their respective subsidiaries - Innove for Globe and Piltel for Smart - the two cellular phone companies charged that Sun was practicing "predatory" or cut-throat competition pricing in offering its 24/7 service.

The complainants wanted the NTC to set all call rates at P5.50 per minute and bar Sun Cellular for charging much lower rates.

The NTC said it will give paramount consideration to the consuming public in deciding on the separate petitions filed by Globe and Smart.

"At the end of the day, we would take into account what would benefit the consumers," NTC chairman Ronald Solis said.

Solis had arranged a meeting last Monday among the top officials of the three cellular phone service firms "for a pre-trial."

"I called the CEOs to a meeting so they can make a presentation. This is in consonance with (our) desire as regulator to find a solution," Solis told reporters following the closed-door meeting with the officials at the NTC yesterday.

Among those at the meeting were Gil Genio, president of Innove; Napoleon Nazareno, president of Smart Communications; and Lance Gokongwei, chief executive officer of Sun Cellular and his uncle James Go, director of Digitel.

"We want to strike a win-win solution, a compromise," Solis said. "There are proposals placed on the table but I cannot divulge them."

Industry sources revealed the NTC is drafting a policy which will clearly define "discriminatory pricing," as was alleged by Globe and Smart against Sun Cellular.

[silver_corolla]

Just consider na lang “the technical aspect” of the complaint against 24/7.

"We have to wary about the possibility of a system crash. There's no system that can sustain the 24/7 plan. The system will crash,...."

Kawawa subscribers dito in the long run....tsk.. tsk.. tsk..

[BlueBimmer]

imo sun is on the right track, they may be also greedy but at least they have the consumer interest in mind. unlike the two giants e basta big kita kame hehe

[KALAMPAG]

Well... thats why i still have my globe and smart (sim lang ha.. d ako mayaman to have multitude of phones) for backup purposes... hehehe.

[cyberdoc95]

Just consider na lang “the technical aspect” of the complaint against 24/7.

"We have to wary about the possibility of a system crash. There's no system that can sustain the 24/7 plan. The system will crash,...."

Kawawa subscribers dito in the long run....tsk.. tsk.. tsk..

[SIZE=3]Digitel to spend $200M to expand cellular network[/SIZE]
Posted: 11:36 PM | Feb. 08, 2005

Cecille E. Yap
XFN-Asia


SUN CELLULAR, the mobile phone service provider of Digital Telecommunications Philippines Inc. (Digitel), said it would spend 200 million dollars this year to expand its network coverage.

In a press briefing, Digitel vice president William Pamintuan said the mobile phone unit intended to increase its cellular sites to 2,000 by the end of the year from the current 1,300.

This expansion will enable the company to serve as many as 6 million subscribers, an improvement from its current network capacity of 2 million.

Pamintuan said Sun Cellular now has 1.5 million subscribers, up from 1.1 million at end-2004, with additions of around 6,000 subscribers daily.

Sun Cellular is the country's third and newest mobile phone service provider, having been launched only in March last year.

Its subscriber base still falls short of those of its competitors. Smart Communications Inc. expects its end-2004 subscriber base to have reached 19 million, while Globe Telecom Inc. had a subscriber base of 12.5 million at end-2004.

Pamintuan said that to break even at the EBITDA level, Sun Cellular would need to grow its subscriber base to at least 2.5 million. EBITDA stands for earnings before interest, taxes, depreciation and amortization. It is a good indication of profitability because it disregards financing costs and accounting decisions.

In profits terms, the company will likely break even between 2006 and 2007, the official added.

In October, Sun Cellular launched a promotion scheme that allows subscribers to make considerable savings on calls and SMS text messages.

Sun Cellular's 24/7 promotion allows subscribers to call and send text messages to each other for 30 days for a minimum fee of 250 pesos for prepaid subscribers. Those paying at least 100 pesos can enjoy the same benefits for 10 days.

Meanwhile, its postpaid subscribers can also avail of the same perks for 30 days by paying 250 pesos a month on top of the monthly service fee.

The firm's aggressive marketing scheme has prompted Smart and Globe to ask the state telecoms regulator to investigate what they claim was 'predatory pricing' by Sun.


[SIZE=3]SOURCE: CLICK HERE[/SIZE]
http://money.inq7.net/topstories/vie...2&dd=09&file=4

[BlueBimmer]

thats great!

[jedi]

SUN may seems to be greedy to others, pero sa tingin ko maganda talaga strategy nila...

Imagine ... they are giving us the exact Feature and benefit that we want...

UNLIMITED CALLS ...

may ups and downs man sa network ng SUN ...

still kapag nacompute natin yung time and amount na nagastos using these features ... eh panalong panalo ang consumers talaga.

hayaan natin magtalotalo mga networks, let us just hope na because of this scenario eh patuloy na magimprove mga services nila.

yun naman ang bottom line diba? for us , the consumers to be atleast 99% satisfied sa kanila

[KALAMPAG]

Nope! Im "the businessman" and as such i am mandated to protect my and only my interest... a million petot interest that is... I dont care how do i protect it... be it over or below the belt... legal or illegal... I want that money of yours... from the pocket of each filipino people. each self-supporting college students... and i dont want to share that profit... who da hell is this SUN taking 5% of my market share??? I'll burn him... i'll show him that i have the final say on the price of our service... its either join the bandwagon and sell our services for 5.50 pesos or BURN BI***!!! Today the Philippines.. tomorrow the world!!!! harharhar.

[BlueBimmer]

oi ok yan a, bagong corporate vision hehe

[Yamada Jiro]

Let me share with you something I learned from my boss. If leader ka sa industry mo and halos monopoly ang labas, tapos bigla ka nagkaroon ng competition, ito ang gawin mo. Patayin mo na ang kalaban habang bata pa. Wag mo na intayin na lumaki pa yan para kagatin ka.

Sounds familiar w/ Smart/Globe vs. Sun?

[pepengtom]

naaalarma ang globe at smart sa 24/7 ng sun.
ayaw naman nilang magbaba ng rate para tpatan ang sun.

[carlocaraddict]

hindi ba pantapat nila ang "ang bagong TM"?

[silver_corolla]

24/7 nga hirap naman tumawag sa gabi... dibale na lang... stick to globe ako kaya hindi na ako nagrereload sa sun ko...

Kaya ako, in a subscriber point of view.... HINDI AKO PUPULOT NG BATO PARA LANG IPUKPOK KO SA ULO KO. Kahit na medyo mahal ang tawag at mag-text sa cellfone, basta hindi binabagsak ang tawag at sini-send lahat messages ko masaya na ako don. Atleast nababawi ko ang perang binayad ko sa QUALITY OF SERVICE na binibigay nila (SMART) sa akin.

Yan ang totoong serbisyo hindi nambubulag ng pakulo sa mga tao. :gin:

[BlueBimmer]

i average 1 hr of call everynyt sa sun. if 1 peso per min thats 60 per nyt. kahit 2 weeks thats P840, 1 month is P1,680. my goodness kahit minsan hrap pumasok, pag 250 lng bayad ko per month for that sulit na sulit na ako. hnd pa kasama txt wakekeke u cant have everything talaga, may tradeoff lng nga. kaya biglang bagsak na bagsak globe postpaid ko hehe