mazda in trouble in the US?not really, unlike mitsubishi.but it's frustrating for the folks at Mazda closing up 2004 and not selling as much vehicles as they wanted to compared to behemoth Toyota.Mazda sold 76,080 3s last year in the US while Toyota sold 333,161 Corollas; 72,148 6s vs 426,990 Camrys; 24,860 MPVs vs 159,119 Siennas.
The problems?Mazda said Mazda vehicles have these shortcomings per their surveys and research:
1.small cupholders (against supersized American drinking cups?)
2.subpar climate controls
3.smallish seats(against supersized American butts?)
4.too firm a ride(that's why they're sporty!)
5.no techno help for iPod,bluetooth,satellite radio and navigation system

so somehow Mazda makes good-looking and great products but not reaching out to the American public.Mazda should fix maybe the cupholders and A/C but shouldn't give up on its "zoom-zoom" image vs soft,wallopy ride (that's why their is the Camry). should the brand change just to compete with Toyota or Honda?