I'm more of a San Juan LU fan than Baler, but Baler has a more laid back (i.e. rural) vibe than San Juan because it has less restaurants and people.
If going with family, Costa Pacifica is your best bet although it's really overpriced for what you get. It's just that the other hotels are more geared to the backpacker market than families. Nice pool though in Costa though.
The road to Baler is full of corners in Pantabangan but the quality of the cement is a bit shoddy.
Beach is *meh*, greyer sand than San Juan. Waves are good though and perfect for beginners.
