[SIZE=4]Koreans take on the kei car culture with the Kia Ray[/SIZE]
Words by Christopher Kho | Photos courtesy of Kia Motors Corporation



After the second World War ended, Kei cars were born out of necessity in a war-stricken Japan as a cheap means of transport for the people. Most of them ran on just three cylinders and stood on less than 1/3 of a regular sedan's footprint, which exempted them from local tax and insurance regulations. Today, the Kei car culture is still very much alive in Japan. And from the looks of it, they have inspired the creative minds at Kia.

Feast your eyes on the all-new Kia Ray compact vehicle, which is about to enter production. Take a good look now, because there's only a slight chance that you'll ever see one in the flesh. Why, you ask? Well, the selective - and almost possessive - big wigs at Kia's headquarters decided that this cute little number will only be sold exclusively in the company's home market of Korea....

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