
Originally Posted by
AlbertB
This is bad, guys. What is Kia or Columbian Motors trying to pull doing a double price increase in a year?! That's like doing price increases a la fuel!!!
Wrong marketing move. Here we see a growing number of owners who were brave to risk good money for a brand which is yet to prove its mark in the local market. Then now would-be owners would have second thoughts about acquiring one because higher list prices will deter a future buyer's decision to buy a Kia-badged vehicle, particularly the competitively packaged Carens.
BTW, there is likelihood that the local warranty will go from 3 years/110,000 to 5 years/100,000 just like Hyundai's.
Kia's listening too much to their parent company.
Kia or Columbian Motors should hold off any increases until:
1. there is a foot-hold with the market because of a proven badge and make,
2. brand loyalty is established (It takes a few years to build high brand loyalty. A mistake or misstep in marketing will slow down brand-building), and
3. there is a good share of the market (think top 3 car brand in the Philippines after Toyota and Honda).
Not at this time. Few brave buyers will find themselves with small returns for their investments.
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