Ang value proposition ng Xwind ay durability at fuel economy. These value propositions are solid and proven for a decade now. Kahit gaano ka-outdated and itsura ng Xwind, may ready market pa rin siya. Bibilin ko ang Xwind kung ang hanap ko ay sasakyang maasahan at pang-matagalan. At dahil tatak "Isuzu Diesel" ito, it can command a price premium over a Mitsu Adventure dahil mas malakas ang brand equity ng Isuzu sa diesel. So really, the marketing guys at Isuzu Phils. Corp. DO KNOW what they're doing.