the kind of freebies you get really depends on whether you get financing (in-house or via partner banks) and/or insurance from your dealership. these are two major sources of income (aside from sales, maintenance and repairs) for any car dealership.
obviously, the more they earn from you, the more freebies you get. if sa insurance pa lang, for example, approx 1.5% of the car's value (which is around 12k for a City) goes to the dealership, imagine how much more they can get via financing? (kaya ayaw nila ng cash buyers. wala silang malaking kikitain dun.

)
in my case, bec my financing (non-partner bank) and insurance were sourced outside (mas mura kasi), all i got was the standard freebies (tint, matting, seatcover, umbrella, and keychain).
this would explain why some dealers appear to give more than others. depende talaga sa terms of the purchase. bottom line is you don't really get anything for "free".