[SIZE=3]See the glass half full: Why you should trust carmakers who do voluntary recalls[/SIZE]
By: Tessa R. Salazar
Philippine Daily Inquirer
11:16 pm | Tuesday, October 4th, 2011

There is no such creature as a perfect car, and there is no such creator as a perfect car manufacturer. Sooner or later, along the way, one thing or another will get wrong along the design and production processes and the assembly line. Heck, even the most eagle-eyed quality control inspection teams can overlook one inherent defect.

Underneath all the screaming marketing and gloss of car promotions and advertisements, this is what car manufacturers seem to whisper in all potential buyers’ ears: “We make mistakes, too.” And in the same hushed tone, they advise, “Trust those who admit they do.”

In a country like the Philippines that doesn’t require carmakers to publicly admit their mistakes, would a carmaker publicly announcing voluntary recalls be considered shooting itself in the foot, or committing an honorable act that, in the long run, build more trust for the carmaker? The wily PR guys would recommend a “silent recall” any day (that is, not to publicly announce the mass defect and just let the problem resolve itself when owners of the problem model bring their cars to the casa, and discreetly replace or fix the defective part without necessarily informing the owner), especially if the product recall doesn’t directly affect the car’s safety and performance. More often, a recall is announced abroad, and car manufacturers in the Philippines have no choice but to do the same here....

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