Quote Originally Posted by tidus1203 View Post
Nissan Datsun???

Datsun is the old name of Nissan...
The name change was a big mistake.

http://www.polaris-inc.com/index.php...eInfo&rowid=21

Refocusing Your Brand? Proceed with Caution
Greg E. Stine
03/17/2003

In 1980, Datsun (owned by Nissan) was a substantial player in the U.S. (and world) automobile market -- neck and neck in the U.S. with Toyota, and well ahead of Honda. Nissan decided to change the Datsun brand to Nissan. Four years and about 300 million dollars later, Nissan had fallen behind Toyota in brand share and was struggling to stay ahead of Honda. Remarkably, as late as 1988, a consumer survey indicated that the Datsun name was still as well known and highly regarded as the Nissan name, although it had not been used for five years...