Mass produced Ferraris...good or bad?

[wren]

The proposed ‘baby’ Ferrari is the first concrete sign that Maranello is preparing to break free of its self-imposed production limits and take a risk on exploiting one of the most widely-recognised brands in the world.

ano sa palagay nyo, would this hurt Ferrari? medyo mawawala ang "exclusivity" ng brand? please note, "mass produced" is a relative term.

http://www.autocar.co.uk/news_article.asp?na_id=214573

[AG4]

So they want to compete with Aston Martin and Porsche...
Will it hurt Ferrari? Yes and No, I guess, It would increase their market share, but it could hurt Maserati and those who bought Enzos might not be too happy...

Its good it will be front engine-rear wheel drive... mid-engined Ferraris seem to have a "splitting into 2 pieces when in a crash" characteristic.

[kmo]

i dont see anything wrong with mass producing .....

[AG4]

Some people feel that it might cheapen the brand (Ferraris will be more common and lose its exclusivity).
But for those in search for a cheaper Ferrari, this is good.

Here's one thing I noticed, Ferrari positioned the Maserati brand below them... and now they might come out with a model that could overlap with the Maseratis...

[number001]

It seems Ferrari never learned anything after releasing the Dino 308 GT4 three decades ago. The experience with Dino should have at least showed them what it was like to move mainstream at the expense of the aura of exclusivity that the Ferrari brand stands for.

[badkuk]

imho, sana mag spin off sila ng other brand for their mass-produced cars. that way they don't cheapen the brand when they do dip into the mass market

[kyle618]

if i was ferrari ... i wouldnt do this. you are risking ur exclusivity thus it may drive away the big spenders from buying a ferrari. Kahit ngayn nga the sight of a ferrari is not that rare na rin e. As much as i think ferraris are overpriced ... i dont think they should go mass production. iba ang hand built!

[empy]

if it means that i will have a better chance of affording a ferrari, then i'm all for it!

assuming of course it's every bit a ferrari (performance, designs that make girls' panties drop)

[bad driver]

unless you are a current owner of a ferrari, this is all good news

[niky]

Good news for the aspirationally minded on a tight budget, but bad news for the Ferrari connosieur.

If you asked me my opinion last week, I would've said "look at Porsche, they 'sell out' all the time and they're still selling a zillion 911s"... They had the Porsche 914 - cheap!, Porsche 924 - worse! (but 944 and 928 were hot), Boxster, Cayenne...

And now I've just read that Ferrari's Enzo actually went up in price secondhand, while Porsche still has Carrera GTs without buyers... so, no... Ferrari shouldn't go that way.Porsche may sell a lot of Cayennes, but that doesn't help their image as a supercar maker. :lol: