Quote Originally Posted by Mguy View Post
They need engineers more than designers to make their cars much more reliable.
agree on this, they owned the qoros which a great effort already.. another wise move for their business after hiring top caliber designer is to hire german engineers (same thing as the strategy of hyundai-kia, well benchmarking as its) to improve their quality, technology and maybe reliablity which is they all need to deliver to prove their tenure they learned something from the Koreans, after this maybe they can also duplicate the success of the Korean auto brands. btw, chery also signed a joint venture with Jaguar Land Rover..