Car Sales Data (2014)

[jut703]

Just found this interesting tidbit and thought it would be informative if people had an idea of how the market is shaping up per segment. This is data from Jan-Sep 2014, taken from LTO records.



Sales per Segment:
1. Subcompacts - 39,914 (24%)
2. Pickup-based SUV - 29,715 (18%)
3. MPV/AUV - 27,404 (17%)
4. Pickup - 16,420 (10%)
5. Minicar - 16,254 (10%)
6. Van - 11,697 (7%)
7. CUV - 10,050 (6%)
8. Compact Sedan - 7,719 (5%)
9. Others (midsizers, large SUVs, luxury cars) - 5,562 (3%)

Observations:
* Subcompacts are still the best-sellers because they're affordable and already meet the needs of almost everyone. Minicars are still too small/compromised, while compacts don't really offer much more despite their price premium.

* Interestingly, pickup-based SUVs are also at the top of the charts. Despite being rather expensive, the fact that they can seat 7, cross floods and rough roads, carry lots of cargo, and still be relatively cheap to run (bec. diesel) makes them a household staple. They've even overtaken MPVs and AUVs. If you think about it, the only thing that these SUVs offer that the AUVs don't is image - people are willing to pay more to have a car with presence. After all, you don't expect an executive to be driving an Adventure, but a Montero is just fine.

* Midsize sedans have fallen out of favor, as in not even 1% of the cars sold are midsizers. I mean, why buy a Camry when it's just a plusher Vios, if you can buy a Montero that has just as much presence but is more practical. Heck, more people even buy expensive Pajeros/Explorers than midsizers.

* Pickups are actually more prevalent than minicars, compacts, and CUVs. I believe this is due to the rise of more people buying pickups not as workhorses, but as lifestyle vehicles. After all, they're basically Fortuners without the 3rd row.

* Compacts and CUVs are the forgotten middle children. Most people will make the jump from a Vios straight to a Fortuner, rather than get an Altis which is priced in the middle. CUVs are also priced too close to pickup-based SUVs and most people prefer practicality over comfort and refinement which are the only real aces of the CUVs.

Source: THE ULTIMATE CAR GUIDE: Car Features - September 2014 Philippines Car Sales Figures

[Louie Anson Ng]

Just found this interesting tidbit and thought it would be informative if people had an idea of how the market is shaping up per segment. This is data from Jan-Sep 2014, taken from LTO records.



Sales per Segment:
1. Subcompacts - 39,914 (24%)
2. Pickup-based SUV - 29,715 (18%)
3. MPV/AUV - 27,404 (17%)
4. Pickup - 16,420 (10%)
5. Minicar - 16,254 (10%)
6. Van - 11,697 (7%)
7. CUV - 10,050 (6%)
8. Compact Sedan - 7,719 (5%)
9. Others (midsizers, large SUVs, luxury cars) - 5,562 (3%)

Observations:
* Subcompacts are still the best-sellers because they're affordable and already meet the needs of almost everyone. Minicars are still too small/compromised, while compacts don't really offer much more despite their price premium.

* Interestingly, pickup-based SUVs are also at the top of the charts. Despite being rather expensive, the fact that they can seat 7, cross floods and rough roads, carry lots of cargo, and still be relatively cheap to run (bec. diesel) makes them a household staple. They've even overtaken MPVs and AUVs. If you think about it, the only thing that these SUVs offer that the AUVs don't is image - people are willing to pay more to have a car with presence. After all, you don't expect an executive to be driving an Adventure, but a Montero is just fine.

* Midsize sedans have fallen out of favor, as in not even 1% of the cars sold are midsizers. I mean, why buy a Camry when it's just a plusher Vios, if you can buy a Montero that has just as much presence but is more practical. Heck, more people even buy expensive Pajeros/Explorers than midsizers.

* Pickups are actually more prevalent than minicars, compacts, and CUVs. I believe this is due to the rise of more people buying pickups not as workhorses, but as lifestyle vehicles. After all, they're basically Fortuners without the 3rd row.

* Compacts and CUVs are the forgotten middle children. Most people will make the jump from a Vios straight to a Fortuner, rather than get an Altis which is priced in the middle. CUVs are also priced too close to pickup-based SUVs and most people prefer practicality over comfort and refinement which are the only real aces of the CUVs.

Source: THE ULTIMATE CAR GUIDE: Car Features - September 2014 Philippines Car Sales Figures

great chart sir, it would be more informative to make a comparison pie chart showing car sale figures for the previous year or just the previous quarter to verify if the observations you made as well as to foresee upcoming trends in car purchases

[Egan101]

Makes you wonder how much revenue Toyota and Mitsubishi make as their products are taking the lead in the top categories.

[jut703]

great chart sir, it would be more informative to make a comparison pie chart showing car sale figures for the previous year or just the previous quarter to verify if the observations you made as well as to foresee upcoming trends in car purchases

Actually, just by looking at the source table you'll be able to find lots of trends. Kinda hard to illustrate all of them in a post though. Usually the new releases are the ones with great month-on-month and year-on-year growth. Few cars ever have a decline, mostly those that were runaway successes before (Mirage, Fiesta, Explorer) are the ones that have declining/tapering sales.

[Louie Anson Ng]

Actually, just by looking at the source table you'll be able to find lots of trends. Kinda hard to illustrate all of them in a post though. Usually the new releases are the ones with great month-on-month and year-on-year growth. Few cars ever have a decline, mostly those that were runaway successes before (Mirage, Fiesta, Explorer) are the ones that have declining/tapering sales.

actually I was just pertaining to car sales per segment, hehe, but yes usually new releases will boost the market growth for a certain segment like what happened with the release of the ford ecosport. i just want to know if fleet sales are also included in the chart numbers. imo magiging skewed kasi talaga ang data niyan due to a very large number of subcompacts being used as taxis, particularly the vios. kung di sinama yun baka halos same na rin magiging market percentage ng pickup based suvs and subcompacts

[andrewnathaniel]

*TS thanks for this information. Very interesting.

[andrewnathaniel]

Iba talaga appeal ng Toyota sa mga pinoy. Lahat ng segment panalo ang Toyota (except CUV)

[b0y37]

Wow. Wigo sales surpasses that of Mirage's. Iba talaga ang Toyota badge. Or maybe, dahil bagong release lang ang Wigo kaya mainit pa.

I like the sales chart of the pick-up based SUVs. Parang peace/yo symbol, hehe.

[Syuryuken]

kelan lang na release si Agya umaariba na

Wow. Wigo sales surpasses that of Mirage's. Iba talaga ang Toyota badge. Or maybe, dahil bagong release lang ang Wigo kaya mainit pa

talo pa nga ni Eon si Mirage

[andrewnathaniel]

Wow. Wigo sales surpasses that of Mirage's. Iba talaga ang Toyota badge. Or maybe, dahil bagong release lang ang Wigo kaya mainit pa.

I like the sales chart of the pick-up based SUVs. Parang peace/yo symbol, hehe.

Nagulat nga din ako sa data ng minicars. Inaasahan ko na Mirage ang nangunguna pero Wigo pa din pala. Siguro mas mura + Toyota Badge kaya mas patok sa pinoy.