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  1. Join Date
    Dec 2006
    Posts
    17,011
    #1
    Just found this interesting tidbit and thought it would be informative if people had an idea of how the market is shaping up per segment. This is data from Jan-Sep 2014, taken from LTO records.



    Sales per Segment:
    1. Subcompacts - 39,914 (24%)
    2. Pickup-based SUV - 29,715 (18%)
    3. MPV/AUV - 27,404 (17%)
    4. Pickup - 16,420 (10%)
    5. Minicar - 16,254 (10%)
    6. Van - 11,697 (7%)
    7. CUV - 10,050 (6%)
    8. Compact Sedan - 7,719 (5%)
    9. Others (midsizers, large SUVs, luxury cars) - 5,562 (3%)

    Observations:
    * Subcompacts are still the best-sellers because they're affordable and already meet the needs of almost everyone. Minicars are still too small/compromised, while compacts don't really offer much more despite their price premium.

    * Interestingly, pickup-based SUVs are also at the top of the charts. Despite being rather expensive, the fact that they can seat 7, cross floods and rough roads, carry lots of cargo, and still be relatively cheap to run (bec. diesel) makes them a household staple. They've even overtaken MPVs and AUVs. If you think about it, the only thing that these SUVs offer that the AUVs don't is image - people are willing to pay more to have a car with presence. After all, you don't expect an executive to be driving an Adventure, but a Montero is just fine.

    * Midsize sedans have fallen out of favor, as in not even 1% of the cars sold are midsizers. I mean, why buy a Camry when it's just a plusher Vios, if you can buy a Montero that has just as much presence but is more practical. Heck, more people even buy expensive Pajeros/Explorers than midsizers.

    * Pickups are actually more prevalent than minicars, compacts, and CUVs. I believe this is due to the rise of more people buying pickups not as workhorses, but as lifestyle vehicles. After all, they're basically Fortuners without the 3rd row.

    * Compacts and CUVs are the forgotten middle children. Most people will make the jump from a Vios straight to a Fortuner, rather than get an Altis which is priced in the middle. CUVs are also priced too close to pickup-based SUVs and most people prefer practicality over comfort and refinement which are the only real aces of the CUVs.

    Source: THE ULTIMATE CAR GUIDE: Car Features - September 2014 Philippines Car Sales Figures

  2. Join Date
    Sep 2013
    Posts
    893
    #2
    Quote Originally Posted by jut703 View Post
    Just found this interesting tidbit and thought it would be informative if people had an idea of how the market is shaping up per segment. This is data from Jan-Sep 2014, taken from LTO records.



    Sales per Segment:
    1. Subcompacts - 39,914 (24%)
    2. Pickup-based SUV - 29,715 (18%)
    3. MPV/AUV - 27,404 (17%)
    4. Pickup - 16,420 (10%)
    5. Minicar - 16,254 (10%)
    6. Van - 11,697 (7%)
    7. CUV - 10,050 (6%)
    8. Compact Sedan - 7,719 (5%)
    9. Others (midsizers, large SUVs, luxury cars) - 5,562 (3%)

    Observations:
    * Subcompacts are still the best-sellers because they're affordable and already meet the needs of almost everyone. Minicars are still too small/compromised, while compacts don't really offer much more despite their price premium.

    * Interestingly, pickup-based SUVs are also at the top of the charts. Despite being rather expensive, the fact that they can seat 7, cross floods and rough roads, carry lots of cargo, and still be relatively cheap to run (bec. diesel) makes them a household staple. They've even overtaken MPVs and AUVs. If you think about it, the only thing that these SUVs offer that the AUVs don't is image - people are willing to pay more to have a car with presence. After all, you don't expect an executive to be driving an Adventure, but a Montero is just fine.

    * Midsize sedans have fallen out of favor, as in not even 1% of the cars sold are midsizers. I mean, why buy a Camry when it's just a plusher Vios, if you can buy a Montero that has just as much presence but is more practical. Heck, more people even buy expensive Pajeros/Explorers than midsizers.

    * Pickups are actually more prevalent than minicars, compacts, and CUVs. I believe this is due to the rise of more people buying pickups not as workhorses, but as lifestyle vehicles. After all, they're basically Fortuners without the 3rd row.

    * Compacts and CUVs are the forgotten middle children. Most people will make the jump from a Vios straight to a Fortuner, rather than get an Altis which is priced in the middle. CUVs are also priced too close to pickup-based SUVs and most people prefer practicality over comfort and refinement which are the only real aces of the CUVs.

    Source: THE ULTIMATE CAR GUIDE: Car Features - September 2014 Philippines Car Sales Figures
    great chart sir, it would be more informative to make a comparison pie chart showing car sale figures for the previous year or just the previous quarter to verify if the observations you made as well as to foresee upcoming trends in car purchases

  3. Join Date
    Jan 2006
    Posts
    11,798
    #3
    Makes you wonder how much revenue Toyota and Mitsubishi make as their products are taking the lead in the top categories.

  4. Join Date
    Dec 2006
    Posts
    17,011
    #4
    Car Sales per Segment:

    Minicars

    Wigo - 4,601
    Eon - 4,122
    Mirage - 3,286
    Picanto - 1,682
    i10 - 818
    Spin - 773
    Alto - 622
    Spark - 350

    Subcompacts

    Vios -19,584
    City - 5,407
    Mirage G4 - 4,846
    Accent - 3,375
    Fiesta - 1,849
    Rio - 1,490
    Jazz - 1,029
    Almera - 727
    Yaris - 584
    Mazda 2 - 574
    Swift - 244
    Sonic - 185

    Compacts

    Corolla Altis - 3,983
    Civic - 912
    Lancer EX - 756
    Mazda 3 - 667
    Focus - 586
    Elantra - 585
    Sylphy - 120
    Jetta - 48
    Cruze - 40

    Midsizers

    Camry - 359
    Accord - 253
    Mazda 6 - 74
    508 - 58
    Kizashi -28
    Malibu - 28
    Sonata - 7
    Altima - 5
    Azera - 5
    Last edited by jut703; November 12th, 2014 at 03:53 PM.

  5. Join Date
    Dec 2006
    Posts
    17,011
    #5
    CUVs

    Ecosport -1,992
    Forester - 1,349
    Tucson - 1,187
    CR-V - 1,039
    Santa Fe - 971
    RAV4 - 871
    CX-5 - 599
    Sportage - 597
    XV - 564
    Sorento - 308
    X-Trail - 138
    3008 - 131
    Tiguan - 101
    Soul - 84
    ASX - 81
    Captiva - 20

    Pickup-based SUVs

    Fortuner - 12,319
    Montero Sport - 11,970
    Trailblazer - 2,582
    Everest - 2,505
    Alterra - 339

    MPVs/Vans

    Innova - 11,717
    Hiace - 6,935
    Avanza - 5,575
    Adventure - 4,688
    Crosswind - 3,876
    Urvan - 2,668
    Grand Starex - 2,042
    APV - 825
    Carens - 302
    Ertiga - 190
    Grand Livina - 83
    Orlando - 61
    E150 - 52
    Fuzion - 47
    5008 - 40

    Pickups

    Hilux - 5,216
    Ranger - 4,696
    D-Max - 2,781
    Strada - 2,222
    Navara - 705
    Colorado - 533
    BT-50 - 267
    Last edited by jut703; November 12th, 2014 at 03:54 PM.

  6. Join Date
    Dec 2006
    Posts
    17,011
    #6
    Quote Originally Posted by Louie Anson Ng View Post
    great chart sir, it would be more informative to make a comparison pie chart showing car sale figures for the previous year or just the previous quarter to verify if the observations you made as well as to foresee upcoming trends in car purchases
    Actually, just by looking at the source table you'll be able to find lots of trends. Kinda hard to illustrate all of them in a post though. Usually the new releases are the ones with great month-on-month and year-on-year growth. Few cars ever have a decline, mostly those that were runaway successes before (Mirage, Fiesta, Explorer) are the ones that have declining/tapering sales.

  7. Join Date
    Sep 2013
    Posts
    893
    #7
    Quote Originally Posted by jut703 View Post
    Actually, just by looking at the source table you'll be able to find lots of trends. Kinda hard to illustrate all of them in a post though. Usually the new releases are the ones with great month-on-month and year-on-year growth. Few cars ever have a decline, mostly those that were runaway successes before (Mirage, Fiesta, Explorer) are the ones that have declining/tapering sales.
    actually I was just pertaining to car sales per segment, hehe, but yes usually new releases will boost the market growth for a certain segment like what happened with the release of the ford ecosport. i just want to know if fleet sales are also included in the chart numbers. imo magiging skewed kasi talaga ang data niyan due to a very large number of subcompacts being used as taxis, particularly the vios. kung di sinama yun baka halos same na rin magiging market percentage ng pickup based suvs and subcompacts

  8. Join Date
    May 2014
    Posts
    687
    #8
    *TS thanks for this information. Very interesting.

  9. Join Date
    May 2014
    Posts
    687
    #9
    Iba talaga appeal ng Toyota sa mga pinoy. Lahat ng segment panalo ang Toyota (except CUV)

  10. Join Date
    Apr 2007
    Posts
    487
    #10
    Wow. Wigo sales surpasses that of Mirage's. Iba talaga ang Toyota badge. Or maybe, dahil bagong release lang ang Wigo kaya mainit pa.

    I like the sales chart of the pick-up based SUVs. Parang peace/yo symbol, hehe.

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Car Sales Data (2014)