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February 17th, 2018 12:21 AM #1
Stumbled upon an interesting read:
Sports car sales fall as boomers grow up - MarketWatch
"Boomers are starting to age out of sports cars,” said Eric Noble, president of the CarLab, a consulting firm in Orange, Calif. “When you get into your 60s, comfort becomes more important. Sports cars are not going away, but the market will get smaller."
The generational handoff won’t help sports cars much either, Noble said, because there are fewer Generation Xers, or those about 35 to 50 years old. And the boomer children — the millennial generation — aren’t yet earning enough money to buy Mustangs, which start at $24,915, let alone a Corvette Z06 that can sell for more than $100,000, Noble said.“Boomers are coming out of pure sports cars, but they’re not willing to sacrifice pure driving,” Cote said. “The idea of a sports SUV was incomprehensible 10 years ago. They’re not giving up spirited driving; they’re going to a different type of sporty driving.”
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