Tsikot.ph PHUV Prototype

[jpdm]

"What do Pinoys look for in an SUV?" -
I am actually convinced that Pinoys generally buy a car mainly for PRESTIGE. They don't care if that vehicle has a poor auto review as long as 'relatively' speaking - it commands prestige within their surrounding environment.
For example... A resident of Ayala Alabang would be ashamed driving a 3 year old car since the standard of prestige in that area is 6 months old Japanese, 1 year old European or American Car.
While a resident of Malagasang, Imus, Cavite will be proud to drive around with his locally built HAMMER, OWNER or LIBRANO... since the standard of prestige in this comunity is a 1 year old Owner Type Stainless Jeep if you can't afford a 5 year old Japanese Car or 10 year old SUVIC converted Right Hander.
With regards to hitting the A,B,C,D market with 1 Pinoy Concept PhUV... I would say - this is a challenge... possibly... an impossible one.
Keyword: Market Preferrence. A car collector would be enthusiastic to buy the PhUV due to posterity or it's novelty value... which again - would prove my theory right.. in the world of Car Collectors... the guy who buys the PhUV recently launched will have the prestige... since it is a "One OFF".

Hi sir Ehnriko!

Well, I will reply on your question. Well, i think Filipinos will buy--if their income will permit-- an SUV because It is a dressed up utility vehicle. The fancier the SUV, the better.

Generally,Pinoys buy vehicles based on four (4) important factors.
1. "kailangan may panglakad o pangnegosyo"-- functionality

2. "dapat maraming maisakay na tao at gamit" - utility
"dapat matibay at mura ang maintenace"

3. " maganda at pamporma" - looks
4. " kaya ng budget" - affordability or price

Sir, Im talking of filipinos will limited budget--who can only afford one vehicle at a time. Because a vehicle is considered a "basic need" or "necessity". These are the C and C+ market of CAMPI

Prestige is for the A and B market... Those who can afford, 2 or more cars.
Like the guys from tsikot..who have more than 1 expensive vehicles.

if you will go around Cavite, even in Malagasang--I believe, there are very few who still owned or would like to own owner type jeeps. As early as the late 1990s, one by one assemblers of owner type jeeps succumbed to the proliferation of buy and sell shops of second-hand vehicles.

If they have say 50k, for family use, a resident will either buy a kia pride or a restored lancer box type or a daihatsu charade. For business, a beat up AUV or jeepney or a multicab/mini van of daihatsu and suzuki.

I think the PHUV has market aside from the collectors. If the PHUV can be designed in such a way it can be multi-functional by the Tsikot design team or by the MVPMAP, kuha di lamang yung intended na transport group pati na rin yung private vehicle owners at C and C+ market.

Im realistic, it cannot serve the sophisticated Tsikoteers' (A and B) market.Except me, pang C and C++ to the 10th power ako.

More power Filipino Utility Vehicles! We have the best talents here in the Philippines! Go PHUV!!!