Mobile Phone Market Grows 17.9% in Fourth Quarter, According to IDC
Market Outlook
IDC believes the worldwide mobile phone market will be driven largely by smartphone growth through the end of 2014. "Feature phone users looking to do more with their devices will flock to smartphones in the years ahead," noted Restivo. "This trend will help to drive the smartphone sub-market to grow 43.7% year over year in 2011."
Top Five Mobile Phone Vendors
Nokia overall unit volume slipped 2.4% in the fourth quarter, which the vendor attributed to the "intense competitive" environment and component shortages. The result was lower feature phone shipments. The company did, however, grow smartphone volume by 38% compared to the same prior-year quarter. Nokia launched the C7 and the C6-01 touchscreen smartphones as well as the C3 combination touchscreen & QWERTY device in the fourth quarter. Still, smartphone ASPs dropped 16% on a year-over-year basis.
Samsung reached a new milestone in 4Q10, pushing through the 80 million unit threshold for the first time in the company's history and improving its profit margins for the second straight quarter. Driving shipment volumes was the continued success of its Galaxy S smartphones, of which the company sold nearly ten million units worldwide for the year. Similarly, Samsung's mass-market and touch-screen phones earned a strong following in emerging markets.
LG Electronics crossed the 30 million unit mark for the quarter, due in part to the success of
Optimus One smartphone sales across multiple regions. LG's smartphone strategy is paying off; the company sold more than a million units in the first month of availability, and newer versions (Optimus 2X, Optimus Black) are expected later this year. Meanwhile, LG's feature phones comprised the majority of shipments, but an aging portfolio and lower prices within emerging markets left the company vulnerable to the competition.
ZTE finished the quarter in the number 4 position with shipments steadily spreading from its home country of China to developing regions such as Africa and Latin America. ZTE has also recently made inroads in developed markets such as Western Europe and the U.S. as well as Japan. While most of its shipments have historically concentrated on entry-level and mid-range devices, some of its recent success is directly attributable to its rapidly expanding smartphone line, such as the Android-based Blade and Racer devices. Meanwhile, its S- and C-series entry-level feature phones provided additional competition within emerging markets.
Apple The iPhone maker slipped to the number 5 position despite a record quarter for unit shipments and the departure soon thereafter of CEO Steve Jobs on medical leave. It was the company's second straight quarter on IDC's Top 5 list. The iPhone sold particularly well in developed regions of the world, such as North America and Western Europe. Apple, which said it could have sold more iPhones last quarter had it been able to make more, is set to introduce the touchscreen device on Verizon next month.