I've heard that the there are only 3-4 companies that actually produce the LED screens & interior components, so they're all pretty much the same.

An appliance technician once told me he serviced a "no name" brand and was surprised it had the same parts from a Sony TV.

Of course, the frame, parts & remote of the generic ones appear cheap & "plasticky" compared to that of a Samsung curved screen TV, but that's reasonable naman. It would be like comparing the interior of a Hyundai I10 to a Tucson...

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I bought a 40 inch Hisense TV for my living room, and one of the smaller 20 something inchers as the monitor for our CCTV's. Its been over 2 years and they're still working well naman *knock wood*.