Any users of the Apple TV here? What are your feedbacks on price and performance? How is it compared to Dvico TViX HD M-5100SH

From Wikipedia:

Apple TV is a digital media receiver designed, marketed and sold by Apple. It is a network device designed to play digital content originating from any Mac OS X or Windows computer running iTunes onto an enhanced-definition or high-definition widescreen television. Apple TV can store content on an internal hard drive or stream it across a network, depending on the needs of the user.