Nestlé unveils RP expansion plan to belie pullout report
By Amy R. Remo
Philippine Daily Inquirer
First Posted 21:43:00 06/23/2010
Filed Under:
Company Information,
Economy and Business and Finance
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AMID NEWS REPORTS OF A pullout, Nestlé Philippines Inc. affirmed anew that its current operations would remain in the country and would, in fact, be further expanded to accommodate growing demand.
“Contrary to totally unfounded news, Nestlé Philippines is, in fact, planning a major expansion with a new plant in Batangas and capacity expansion in four existing plants,” said company chair John Miller, without citing further details.
Miller also added that there would be “no reduction in existing or future investments of the company in the Philippines that included existing product lines.”
Nestlé Philippines currently has four manufacturing facilities in the country. Its Cagayan de Oro factory, where the company manufactures Nescafé, also serves as the Nestlé Group’s Asean supply center for filled milk powder.
Its Cabuyao factory in Laguna manufactures milk, nutrition beverages, and food and also serves as the Nestlé Group’s Asean supply center for infant nutrition products, while the recently commissioned Pulilan factory in Bulacan manufactures its ice cream and chilled products.
In the meantime, the Lipa factory in Batangas manufactures its Milo brand and serves as the Nestlé Group’s Asean supply center for breakfast cereals.
Miller was reacting to reports which stated that Nestlé was planning to relocate factories in Malaysia and the Philippines to Indonesia to be closer to raw materials. Brata T. Hardjosubroto, spokesperson for Nestlé’s Indonesia unit, told the country’s daily business newspaper Kontan that the firm would announce details of the relocation in November.
This report was however immediately denied by the Philippine unit, which earlier clarified that the company continues to invest heavily in its manufacturing facilities in the Philippines to upgrade machinery and expand capacities to meet local and foreign demand for its products.
Separately, Trade Secretary Jesli Lapus noted that the Swiss-based conglomerate cannot afford to leave the country as it currently enjoys hefty sales and a significant market share.
“Nestlé enjoys P90 billion [in] annual sales, dominant market shares and a century of lucrative operations in the Philippines,” Lapus said.
“Tinkering with their business model like closing their plants in favor of Indonesia is, I am sure, not an easy corporate decision as it may probably put at risk their successful formula and their standing in this market as a top employer in the country. I hope they will not do it,” Lapus added.