Forget the selfie stick, say hello to the BELFIE stick
By JONATHAN O'CALLAGHAN FOR MAILONLINE
PUBLISHED: 19:41 GMT, 7 January 2015 | UPDATED: 02:02 GMT, 8 January 2015


The selfie stick was so 2014; this year will be all about the much more bizarre Belfie Stick.

That's what one company will be hoping anyway, with their new device for smartphones.

If you're confused by the name, don't be; the 'b' is for behind and, yes, this is a stick that helps you take a picture of your rear end.

US company On.com has revealed a selfie stick for your backside. Called the Belfie Stick (shown) it has an extendable arm and a hinge. This allows you to get the optimum angle to snap an image of your behind. A Bluetooth button at the end of the stick lets you easily take photos.

The extendable and adjustable arm, with a hinge in the middle, helps amateur photographers get the perfect angle without needing to use a mirror.

At the tip of the stick is a Bluetooth button, which can be synced with your device to activate the shutter on your camera.
And almost all smartphone users will be able to bask in the joy of the Belfie, as it supports Android, Windows and Apple devices.
'With our bendable stick, you can position your back side without the need of a mirror and shoot the exact angle you are looking for,' the company explains on their website.

The product will be available later this year and is expected to retail for £53 ($79.99).

And who knows - perhaps, before long, this will be the latest inexplicable craze sweeping the world.

The Belfie Stick is reminiscent of the currently popular selfie sticks, but it has a hinge in the middle to help you get a better angle on your behind. The product will go on sale later this year for £53 ($79.99) and supports Android, Windows and Apple devices

The Belfie Stick is reminiscent of the currently popular selfie sticks, but it has a hinge in the middle to help you get a better angle on your behind. The product will go on sale later this year for £53 ($79.99) and supports Android, Windows and Apple devices
Perhaps the most famous 'belfie' of all time is this picture of Queen of Curves Kim Kardashian

Perhaps the most famous 'belfie' of all time is this picture of Queen of Curves Kim Kardashian

No one's looking at her hair! Kim's husband Kanye's ex Amber Rose is one of few who can match Mrs Kardashian-West at her belfie game

Another fan of suspicious belfies is former reality TV star Lauren Goodger who posted this on her Instagram
Woman struggles to capture the perfect belfie

On.com's chief technology officer Kevin Deegan said the reason for the product's creation came from a belfie trend being noticed in their online photo galleries.

'Our users are our biggest indicator of selfie trends being that it's the type of photo they post most often,' he said.
'We've noticed a huge spike in users taking butt selfies in recent months so the natural next step was for us to develop a device to assist our users in taking one.'

Read more: Belfie Stick lets you capture a snap of your behind | Daily Mail Online
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