Which goes back to the Darwinian theory of survival of the fittest...![]()
Which goes back to the Darwinian theory of survival of the fittest...![]()
+1 ako sa business is business
Grabe samantalang dati ang meaning ng SM is "SHOEMART" late 80's ngayun kasi iba na SUPER MARKET na![]()
SM is not going to compete, but to kill the competition.....grabe talaga sila parang pacman.
ang matindi pa, bawat bayan ay nagkaka SM na, kaka awa mga small players na groceries![]()
yung Bonus naman is more on the FMCG category (fast moving consumer goods)... na binibili sa grocery / supermarket...
kung sakaling nagbago ang buying habits ng consumers at ang mga auto consumables na gaya ng nabanggit sa itaas ay sa supermarket na nila binibili, possible talaga gawin ito ng SM.... but kung hindi, hindi mangyayari yun... sa ACE siguro pupuwede pa.. but maybe no longer the BONUS brand... maybe something different... and that is if there is enough volumes...
I think they got a stake in a few car dealerships .. they don't need to own it wholly... they just need enough shares / stake in a company for them to be able to sit on the board... to be able to find out the nature of the business... then kapag malaki ang chance nila to succeed in that business, tsaka nila bibilhin ng buo.... pero pag tingin nila wala silang very clear competitive advantage.. hanggang sa stakeholder lang sila...
My point of view here, tama na a few local businessmen benefit.. but a lot are also disadvantaged.. but since local ka and you have to survive and compete.. sunod na lang...
I think ang talagang nakikinabang dito sa ganitong sistema ay yung mga grupo na nagsusulong ng ganitong mga policies pero alam din nila ang magiging kasunod... yun bang mga grupo na basta makapagpapogi lang at masabi na may nagawa sila... o basta mapalabas lang na maling mali at walang ginagawang tama ang pamahalaan....
sila lang naman ang nakikinabang.. nakita mo ba sila mamuhunan at mapalago ang pinuhunan nilang negosyo?
This maybe more money involved than you think. For a basic product to come into SM supermarkets, you have to pay a listing fee. That is on a per product, per branch, per size, per flavor. If you have, say mayonnaise which comes in 3 sizes and you want to put them in 5 SM supermarkets, that is already 15 x the listing fee amount , which is already income for SM. (this practice is not only being done by SM, halos lahat na ng supermarkets ginagawa na yan, nagkakaiba na lang sa listing fee amount.. kung may leverage yung supermarket sa area na iyon, mas mataas ang listing fee.. kung wala naman sya leverage... maliit lang)... although this is just a 1 time thing... so maaari, maliit pa rin kay SM yun..
Each product or brand is allocated some space on the display. Pag nagsisimula ka lang at hindi pa sila sigurado sa produkto mo, they put you below near the floor, at ang mailalagay mo na produkto mo, ay good only for 1 or 2 products na magkakatabi, yung ibang stocks, nasa likod na ng dalawang ito.... if you want to project that you are a good quality product at binibili ng tao, you have to pay for better and more space... ito, fixed monthly, at depende pa sa category ng product mo.. at depende kung san at ilang level mo gusto nakalagay product mo.. depende rin kung ilang facings ang gusto mo sa pagdisplay ng produkto mo.. at this point.. tingin ko ito medyo malaki na ito.... although ang gagawin lang nila ay ipipilit sa kalaban (competitor mo) na kunin yung nabakanteng space.... you want to put posters? you have to pay them.. food tasting? you have to pay them so that the accredited company allowed to conduct food tastings on the shop floor can do it for you.... you want a special "island display" (product mo lang sa gitna na parang island na napapaligiran ng aisle), you have to pay extra... you want your product to be placed sa dulo ng aisle (para kita from a lot more angles), you have to pay extra...
In this context, maaaring nakwenta ng Colgate-Palmolive.. malaki nga siguro benta pero kung kinakain din ng mga ganitong expenses.. liliit din margin.. so maaari sa ibang channels na lang sya...
if you think about it.. all these expenses maybe charged by the brand owner under marketing.... which means you have to have a high margin to be able to do this....
Last edited by wowiesy; August 27th, 2009 at 11:49 PM.
Yea, kulang na lang sa SM ibenta yung lamig ng aircon nila. Kaya nga sa MOA kadiri pumunta sa open area. Ung baho from the bay. Tipid lahat. Pero gusto malake kabig.![]()
Kung gusto nila mag-protest against SM, dalin nila ung mga nasa squatter's area ipasok lahat sa SM malls para magkagulotignan natin kung mag-survive ang mga tao ng SM
Drypers Diaper, Monterey Meatshop, Colgate Palmolive...who's next?
SM people are trained to be greedy...daming pakulo and promos sponsored by a e.g coke, nestle, smc..etc..etc..ang SM? not a single centavo..kayo Lugi, SM Pogi.
And all other small supermarkets are following the style of SM: listing fee, display allowance, merchandiser, anniversary support, christmas support, etc. etc.
Kawawa mga small time traders, di nila kayang bayaran mga yan.
They don't sell it at the hypermarket, but they have it on display in the Dept store..