
Originally Posted by
jut703
C'mon, the CX5 and 3 have been out for 2 years now and they're still not selling anywhere near the segment leaders (Forester/CRV and Altis, respectively).
Berjaya did very well by fixing everything that FMC/Ford did wrong with Mazda 2 decades ago.
They now release models much quicker, unlike the 2009 Mazda 3 that was only released in 2012 and was quickly replaced by the Skyactiv.
They are working on the stigma of expensive maintenance by offering Yojin 3. And from experience, their parts prices at the dealership are reasonably priced, just about 30% higher than Banawe prices, at least for my Mazda 3. The best thing is that they have stocks of odd, rare parts that none of the Banawe shops carry.
However, Mazda is really not geared to be a volume-seller brand. All over the world, Mazda gets good reviews, but never class-leading sales. The driver-first mentality is a car enthusiast's dream, but most car buyers aren't car enthusiasts.
The inherent flaw of most of Mazda's current lineup is that they're all very cramped inside relative to the competition. Between good handling and space, most ordinary buyers prefer space.
Then there's the chicken-and-egg scenario of resale value. Cars have low resale values when they didn't sell much during their production years, because naturally people expect poor parts availability later on. But cars don't sell much because of the perception of poor resale value, resulting in a vicious cycle that's quite hard to break out of.
Mazda, Nissan, and other small brands suffer from this, while Toyota benefits. It's an example of how brand-building is really a long game, and it is very difficult to topple the existing leaders.
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