Have you seen the 2 variations to the front end?
This is the common press release
This is the other one
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2 22 Kia Sportage debuts in Europe: first Euro-specific model with bespoke chassis tuning, shorter wheelbase - paultan.org
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2024 Kia Sportage 30th Anniversary Edition special revealed | Autoindustriya
What makes the 2024 Sportage stand out is the 30th Anniversary Edition, which comes with unique exterior and interior features. The body gets glossy black roof racks, outside mirror covers, grille and door garnish, front and rear bumper extensions, and both the 18- or 19-inch wheel options.
Inside are leather seats with new quilting patterns and suede inserts, and headrests with the 30th Anniversary Edition logo. Buyers can choose between green or black cabin colors.
Looks have improved but, unfortunately, I don't think this will be priced well enough to compete here.
A base model gas variant priced higher than the TOTL Territory will not sell. A hybrid priced over 2M will not sell vs the competition either -- the RAV4 HEV base model is now just 2M while the fully loaded Sealion 6 is half a million cheaper.
I was not knowledgeable of their old model cars, but were they also made in Korea?
I think made in Korea cars nowadays demands premium price.
From Hyundai, the latest Tucson and Santa Fe Gen 4 and up were made from Korea.
I can attest that the craftmanship quality is good, in my Santa Fe Gen4, wala pa din akong na experience na rattling and any other issues sa engine in my 4 years+ of ownership.
Also, South Korea is not an ASEAN member so probably this is also one of the factor of the high price.
But other cars not made in Korea, they are affordable naman and priced right (KIA Stonic and the Sonet?).
Not sure of the quality of the make though.