2017 Honda CR-V Turbo and 7seats

[jut703]

As it was, the outgoing CRV was selling pretty well despite offering nothing except the Honda badge. Now, they updated the 2.0S with all the tech from the Civic in a nice new package. That alone will steal thunder from the CUV frontrunners, the Forester and Tucson.

However, the 2.0S in this case isn't really the CRV's bread and butter variant. It's just there to remind people that the CR-V, even its entry-level gas model, is already ahead of the mid-trim CUV pack. As the sales figures show though, the market for CUVs is small and dwindling further. In fact, the 2.0S is in the equation simply as a price anchor.

Honda isn't out to kill PPVs. Just a niche - that of city-dwelling would-be PPV buyers who are buying PPVs because they're diesel, spacious, and have high ride heights, but have reservations with the ride comfort of PPVs and have no pressing need for 7 seats or rugged underpinnings. It sounds like a very specific niche, but that niche could be bigger than the entire gas-fed CUV-buying demographic altogether, given the huge disparity between CUV and PPV sales.

For just 30k more than the gas CRV, you get a diesel 1.6V CRV. Yes you lose out a bit on features, but you gain 2 extra seats and
lots of savings in terms of fuel costs. At 15,000 km annual mileage, you save about 40k per year in fuel between the gas and diesel variants.

For those who are more discerning and with more cash to burn (this is a big market considering the success of thr Fort V vs the G despite costing 300k more), there's the 1.6S. It comes with all the bells and whistles that the majority of people care about - fancy head unit, fancy lights, big rims, push button ignition.

The 1.6SX serves the exact purpose as the iPhone 7 128GB - an over the top variant that's really just meant to convince people that the mid-range (1.6S and iPhone 7 64GB) isn't too impractical - it's basic human psychology to go for the middle

This isn't a PPV killer, just a more practical alternative (with tremendous brand equity) compared to all other CUVs. For the niche I mentioned above, the argument isn't, "For the price of a CR-V, I'll just get a Fortuner/Montero/Everest because it's more macho/more rugged/more spacious/whatever reason".

Rather, the argument is, "For the price of a PPV, I'll just get a CR-V because it's just as frugal but is more comfortable."

Honda's product positioning for the CR-V is very textbook Marketing 101.

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[Wh1stl3r]

^
Spot on jut. I'd just add that a lot of people I know have wanted to separate themselves from everyone who drives one of the handful PPV models we see on the road every day. They want to get a CUV but are put off by the gas models' FC. This gives them that diesel option while staying in the same price range.

[niky]

As it was, the outgoing CRV was selling pretty well despite offering nothing except the Honda badge. Now, they updated the 2.0S with all the tech from the Civic in a nice new package. That alone will steal thunder from the CUV frontrunners, the Forester and Tucson.

However, the 2.0S in this case isn't really the CRV's bread and butter variant. It's just there to remind people that the CR-V, even its entry-level gas model, is already ahead of the mid-trim CUV pack. As the sales figures show though, the market for CUVs is small and dwindling further. In fact, the 2.0S is in the equation simply as a price anchor.

Honda isn't out to kill PPVs. Just a niche - that of city-dwelling would-be PPV buyers who are buying PPVs because they're diesel, spacious, and have high ride heights, but have reservations with the ride comfort of PPVs and have no pressing need for 7 seats or rugged underpinnings. It sounds like a very specific niche, but that niche could be bigger than the entire gas-fed CUV-buying demographic altogether, given the huge disparity between CUV and PPV sales.

For just 30k more than the gas CRV, you get a diesel 1.6V CRV. Yes you lose out a bit on features, but you gain 2 extra seats and
lots of savings in terms of fuel costs. At 15,000 km annual mileage, you save about 40k per year in fuel between the gas and diesel variants.

For those who are more discerning and with more cash to burn (this is a big market considering the success of thr Fort V vs the G despite costing 300k more), there's the 1.6S. It comes with all the bells and whistles that the majority of people care about - fancy head unit, fancy lights, big rims, push button ignition.

The 1.6SX serves the exact purpose as the iPhone 7 128GB - an over the top variant that's really just meant to convince people that the mid-range (1.6S and iPhone 7 64GB) isn't too impractical - it's basic human psychology to go for the middle

This isn't a PPV killer, just a more practical alternative (with tremendous brand equity) compared to all other CUVs. For the niche I mentioned above, the argument isn't, "For the price of a CR-V, I'll just get a Fortuner/Montero/Everest because it's more macho/more rugged/more spacious/whatever reason".

Rather, the argument is, "For the price of a PPV, I'll just get a CR-V because it's just as frugal but is more comfortable."

Honda's product positioning for the CR-V is very textbook Marketing 101.

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Exactly.

-

To add, Hondas are more aspirational products. There's no profit for them in including stripped out, spartan sub-1.4m models. Nobody will buy them.

Everybody upspecs their Honda purchase.

The Mobilio TOTL sells better than the base.

The BR-V TOTL (surprisingly) sells better than the base.

Honda customers are willing to pay more.

Maybe not 2m more, but they will certainly be buying more "S" Diesels than "V" Diesels.

-

Failure for Honda will mean the CR-V will still sell at twice its current rate.

Success should mean reclaiming the CUV sales throne (full-sized, that is... no way will it sell in EcoSport or Fortuner numbers).

[kagalingan]

To add, Hondas are more aspirational products. There's no profit for them in including stripped out, spartan sub-1.4m models. Nobody will buy them.

Everybody upspecs their Honda purchase.

The Mobilio TOTL sells better than the base.

The BR-V TOTL (surprisingly) sells better than the base.

Honda customers are willing to pay more.

niks for a pseduo 7seater at around 1million eh carry ng madlang pinoy..... tumatak sa isip yung pagka 7seater kaya najustify.

Maybe not 2m more, but they will certainly be buying more "S" Diesels than "V" Diesels.

But sa s variant at 1.7million duda ako..... eh katapat lang sa quezon ave pag nakita yung nakadisplay fj cruiser at around 1.8milyones eh saan ka pa mas "mukhang mayaman" tingnan ito..

Explain nyo nga bakit bumenta fj kahit hind hitech amenties.....

[JJB]

niks for a pseduo 7seater at around 1million eh carry ng madlang pinoy..... tumatak sa isip yung pagka 7seater kaya najustify.






But sa s variant at 1.7million duda ako..... eh katapat lang sa quezon ave pag nakita yung nakadisplay fj cruiser at around 1.8milyones eh saan ka pa mas "mukhang mayaman" tingnan ito..

Explain nyo nga bakit bumenta fj kahit hind hitech amenties.....

Hindi bumenta ang FJ worldwide kaya stop production na sya since 2016. Inuubos na lang ang stocks ng FJ at binebenta dito ng mura para lang maubos. Ang mga bumili ng FJ ay ginawang "toy" nila pangporma lang at sila rin nagsasabi na pangit ang interior at malakas sa gas.
Kaya please tigilan mo na ang pag-hype sa FJ.

Back to topic- saan gawa ang CRV? thailand or japan CBU?

[minicarph]

Back to topic- saan gawa ang CRV? thailand or japan CBU?

sa India. alam ko medyo natigilan kayo no, maybe nababahuan pa kayo bigla. pero yun na mga Made in India sya

[Wh1stl3r]

Yep. FJ is a dinosaur that has outlived its novelty. If you rate it based on the same objective criteria modern cars are evaluated on it will get miserable marks.

I also think this will sell well. Even the last gen CR-V is almost sold out. Sales rep told me the only ones left are M/T models.

[jut703]

I also think this will sell well. Even the last gen CR-V is almost sold out. Sales rep told me the only ones left are M/T models.

That's the reason why the sales figures of the CRV dipped in the past few months. They weren't ordering anymore. I asked 3 different dealers but noone had stocks of the color and variant that we were eyeing.

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[JJB]

sa India. alam ko medyo natigilan kayo no, maybe nababahuan pa kayo bigla. pero yun na mga Made in India sya

Thanks for that OB. Talagang nasa China and India ang mga big companies. Kahit saan pa naman gawin ang Honda or other brands ay okay lang. Was just curious saan made lately mga Honda. We cant discriminate against India since we dont want to be discriminated by foreigners din kung made in the philippines ang kotse nila.

[jut703]

Thanks for that OB. Talagang nasa China and India ang mga big companies. Kahit saan pa naman gawin ang Honda or other brands ay okay lang. Was just curious saan made lately mga Honda. We cant discriminate against India since we dont want to be discriminated by foreigners din kung made in the philippines ang kotse nila.

Only the engine is made in India. Assembly and the rest of the manufacturing process is still in Thailand.

Honda India to make new 1.6L diesel engine for Philippines-spec CR-V, export to Thailand

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[kagalingan]

Hindi bumenta ang FJ worldwide kaya stop production na sya since 2016. Inuubos na lang ang stocks ng FJ at binebenta dito ng mura para lang maubos. Ang mga bumili ng FJ ay ginawang "toy" nila pangporma lang at sila rin nagsasabi na pangit ang interior at malakas sa gas.
Kaya please tigilan mo na ang pag-hype sa FJ.

Hindi matakaw ang fj....

Its the right consumption for its engine.

Ano ba inaashan mag 15 kilometers per liter.

Ang matakaw yan mga 2.0 above gas crossover...

[kinto92]

niks for a pseduo 7seater at around 1million eh carry ng madlang pinoy..... tumatak sa isip yung pagka 7seater kaya najustify.






But sa s variant at 1.7million duda ako..... eh katapat lang sa quezon ave pag nakita yung nakadisplay fj cruiser at around 1.8milyones eh saan ka pa mas "mukhang mayaman" tingnan ito..

Explain nyo nga bakit bumenta fj kahit hind hitech amenties.....

Hindi bumenta ang FJ worldwide kaya stop production na sya since 2016. Inuubos na lang ang stocks ng FJ at binebenta dito ng mura para lang maubos. Ang mga bumili ng FJ ay ginawang "toy" nila pangporma lang at sila rin nagsasabi na pangit ang interior at malakas sa gas.
Kaya please tigilan mo na ang pag-hype sa FJ.

Back to topic- saan gawa ang CRV? thailand or japan CBU?

FYI [emoji2]

Matagal na may galit sa bagong CR-V. Hehehe [emoji29]

I hope nakabili na sya ng FJ, i heard may ilalabas na last batch this year.




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[theblob]

As it was, the outgoing CRV was selling pretty well despite offering nothing except the Honda badge. Now, they updated the 2.0S with all the tech from the Civic in a nice new package. That alone will steal thunder from the CUV frontrunners, the Forester and Tucson.

However, the 2.0S in this case isn't really the CRV's bread and butter variant. It's just there to remind people that the CR-V, even its entry-level gas model, is already ahead of the mid-trim CUV pack. As the sales figures show though, the market for CUVs is small and dwindling further. In fact, the 2.0S is in the equation simply as a price anchor.

Honda isn't out to kill PPVs. Just a niche - that of city-dwelling would-be PPV buyers who are buying PPVs because they're diesel, spacious, and have high ride heights, but have reservations with the ride comfort of PPVs and have no pressing need for 7 seats or rugged underpinnings. It sounds like a very specific niche, but that niche could be bigger than the entire gas-fed CUV-buying demographic altogether, given the huge disparity between CUV and PPV sales.

For just 30k more than the gas CRV, you get a diesel 1.6V CRV. Yes you lose out a bit on features, but you gain 2 extra seats and
lots of savings in terms of fuel costs. At 15,000 km annual mileage, you save about 40k per year in fuel between the gas and diesel variants.

For those who are more discerning and with more cash to burn (this is a big market considering the success of thr Fort V vs the G despite costing 300k more), there's the 1.6S. It comes with all the bells and whistles that the majority of people care about - fancy head unit, fancy lights, big rims, push button ignition.

The 1.6SX serves the exact purpose as the iPhone 7 128GB - an over the top variant that's really just meant to convince people that the mid-range (1.6S and iPhone 7 64GB) isn't too impractical - it's basic human psychology to go for the middle

This isn't a PPV killer, just a more practical alternative (with tremendous brand equity) compared to all other CUVs. For the niche I mentioned above, the argument isn't, "For the price of a CR-V, I'll just get a Fortuner/Montero/Everest because it's more macho/more rugged/more spacious/whatever reason".

Rather, the argument is, "For the price of a PPV, I'll just get a CR-V because it's just as frugal but is more comfortable."

Honda's product positioning for the CR-V is very textbook Marketing 101.

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This is me. Haha.