There are those saying that the donut market is already saturated. now a fourth major player? vs. Dunkin, Mr Donut and Go Nuts (of course may other peripheral players din). Also KK is priced higher but will that deter people flocking to it? Starbucks is a highly priced coffee yet it has a huge following. other "high priced" coffee players are here too but they cant generate the following Starbucks does. Will KK be a cult or will it pffft? Would like to know your thoughts and why.
Also think about how Max group committed to 30 outlets in two years...will this make it through? also we have to look at Max. It is held by (maybe) three branches of the family (is all well and good there?). It has promo after promo to try to generate sales...could there be trouble in t he Max horizon with the newly designed outlets and the dominance of Chicken Joy?
Are all things inter-connected?
This is not a thread asking what is the better donut in taste and price but what you think KK will be like in this market...will it be a huge hit or a big bomb?




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