How is Krispy Kreme doing everyone?

**midinite** · January 9th, 2007 08:10 PM

So far expanding na sila at may mga reports sa isang thread na Megamall branch has no oven. Lines are starting to dwindle. Masarap nga pero may kamahalan. Anu kaya ang fate nitong franchise? over crowded na ba ang donut market in the first place that there is no room for it anymore? or is it still a growing (no pun intended) market that there is still room for another player. One for the premium segment and with aggressive expansion plans. Even the ad space they bought with billboards and streamers are more than what gonuts did initially. is this money well spent or wasted? remember si Gonuts had the strength of word of mouth...

is max's in over their head? or are they sitting on a goldmine.

after the holidays and observation we can now make assessments.

if KK is not going to succeed how long will you give it?

**ghosthunter** · January 9th, 2007 08:31 PM

The crowds that initially gathered was expected. From what I see, they will still have a good market for some time to come.

**Si 06** · January 9th, 2007 08:56 PM

1B five yrs to pay so P200,000,000/yr franchise for donuts.

**oldblue** · January 9th, 2007 11:29 PM

like any business, lalo na kung ganyan kalaki willing naman siguro mag-continue kahit break even lang.

**m_ron** · January 10th, 2007 01:38 AM

it's only a fad.filipinos wants to taste the western donuts.It's goin to be like cinnabon.I prefer dunkin donuts.

**mang ponso** · January 10th, 2007 06:44 AM

Yes, I agree with some of the comments from some who posted here regarding Krispy Kreme. I think it is just a fad that us Filipinos are going through. Alam mo naman ang Pinoy--- basta galing Tate, number 1. I don't know but sometime ago, I noticed that KK in the States are being sold in gasoline forecourts. They don't even seem to have their own stores. So really, why the big fuss about them. Whereas we Filipinos are so into them (the KK doughnuts) at the moment, other countries regard them as just "off the tray of ordinary doughnuts"!! I think the fad will go away. I still prefer the good old Pinoy almusal -- fried rice, longanisa, a little bit of pindang bangus with suka and garlic as sawsaway, and fried egg ---- wow sarap!!!!

**gearspeed** · January 11th, 2007 02:13 PM

Masarap pa rin ang Krispy Kreme.Kung meron lang dito sa Alabang bumili na ako.

**badkuk** · January 11th, 2007 03:02 PM

dunno kung kiclick ba ung KK in the long run, but imho, $200 million is waaay too much for the franchise. kelan pa kaya nila mababawi ung investment?

**pepper** · January 11th, 2007 06:59 PM

3 billion pesos po annual gross ng donut industry sa pilipinas...there's still a room for new players...malaki po market nyan...

**midinite** · January 11th, 2007 08:29 PM

Originally Posted by pepper

3 billion pesos po annual gross ng donut industry sa pilipinas...there's still a room for new players...malaki po market nyan...

Yup gross. pero what is the net kaya? also if there already are established players will KK be able to take away market share or create a new market? question lang din. what about the fast foods. it is a big market but there are some that fall to the wayside pa rin like BK for example?