
Originally Posted by
ghosthunter
SM Bonus products are products manufactured to a target price point. Not only SM does it. Rustans, Ace, Robinsons, etc all do it. Usually the supermarket (example SM) would ask one of their suppliers if they can produce a "bonus" product but they have to do it at a cheaper price than the leading brands on the shelves. Example the regular product line sells for P99.75 SRP. The "bonus" product will have to sell at below that price, say around P92.75 SRP. It comes out you are competing against your own product.
And there is no guarantee they will keep on buying from you. If you have a warehouse full of stocks, then another company offers the same "bonus" product at P90.75, SM can just drop you like a hot stone and switch over to the cheaper supplier. You get stuck with a warehouse full of unsellable goods because they are all labelled "BONUS".