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  1. Join Date
    Oct 2002
    Posts
    29,354
    #1
    Quote Originally Posted by K.I.L.L. View Post
    I remember when colgate-palmolive stopped supplying to SM and for a time, you can't see any of CP's products in their shelves. A friend in told me that though in the long term, their annual sales would have gone down, they're probably in a better cash position since SM really stretches credit terms.
    In regards to the Colgate issue, it was unreasonable demands from SM for shelf rental prices. It is no secret that supermarkets already charge suppliers a "rental fee" to display goods on store shelves, but the rental prices are getting ridiculous if they know your product line is categorized as a "fast moving" item.

    Remember, all of that reflects in the retail prices you eventually pay at the cash register.

  2. Join Date
    Nov 2002
    Posts
    1,326
    #2
    Quote Originally Posted by ghosthunter View Post
    In regards to the Colgate issue, it was unreasonable demands from SM for shelf rental prices. It is no secret that supermarkets already charge suppliers a "rental fee" to display goods on store shelves, but the rental prices are getting ridiculous if they know your product line is categorized as a "fast moving" item.

    Remember, all of that reflects in the retail prices you eventually pay at the cash register.
    but for brand owners... kung may competition ka.. and you are trying to maintain a price gap between you and your competitor... there's only so much you can do para ibalik yun sa SRP ng product... sa dulo.. it will still hit the bottom line of the brand owner...

  3. Join Date
    Mar 2004
    Posts
    10,309
    #3
    Quote Originally Posted by ghosthunter View Post
    In regards to the Colgate issue, it was unreasonable demands from SM for shelf rental prices. It is no secret that supermarkets already charge suppliers a "rental fee" to display goods on store shelves, but the rental prices are getting ridiculous if they know your product line is categorized as a "fast moving" item.

    Remember, all of that reflects in the retail prices you eventually pay at the cash register.
    Actually, it was because a rival was selling Colgate products cheaper and SM wanted to dictate the selling price of other stores.

Tags for this Thread

SM - unfair and illegal practices??