I remember when my wife first saw the jazz in the papers she got smitten by it right away. I kept telling her about its features and also some info about other cars but she didn't even want to listen to me. She wants the car period.

When we went to the showroom, there I was blabbing about the button shifters with seven gears, humongous space provisions, and at that time unbelievable fuel consumption, and what I got is the usual reaction of a little girl to a stuffed teddy bear..."its sooooo cute!!!" she said.

The Jazz was launched July 2004 I think and we bought ours October of the same year. No freebies whatsoever not even some cheapo tint and keyless entry and alarm can you imagine that! It took us 3 months to save up for the blasted tints and a year for the keyless entry and alarm.
Nowadays she treats it like its new and it is still her favorite even if we have a mazda 3 and a sportivo already. Its fun to see her drive out of the garage because she talks to it like its alive or something.
I think this is what they mean when they say "there is more to buying a car".