My personal comments are: its a great car, but not relaxing to drive... coz its too "alert", like having 3 cups of coffee when driving it.
The BMW is too much of a drivers car that it gets tiring
I have also driven a Lexus LS recently and its very comfy... I would choose the LS over the BMW as a Daily Drive... yes, there are people who use these cars daily.
But of course badge for some is important...
Havent driven the new S class so I cant compare the MB